Sony Malaysia to Launch the All Gamers Favourite-Sony PLAYSTATION®3 (PS3™) at One Utama Shopping Centre

The much awaited Sony PLAYSTATION®3 (PS3™) that will take all Malaysian gaming enthusiasts by storm, will be unveiled this coming 20th September 2008 at One Utama Shopping Centre, Petaling Jaya. The General Manager of Product Marketing Division, Sony Malaysia, Mr. Taku Taguchi said,” this time the new PS3 has a bigger storage capacity of 80GB, introduction of latest Soul Calibur IV game and one optional selected PS3 game, all cost at an affordable price”.

Sony Malaysia has also prepared a special launch package to its 120 loyal PS3™ gamers. The first 120 early birds to reach PS3™ booth in conjunction with the launch of PS3™ (which is on 20^th September), will have the opportunity to purchase the special edition PS3™ at RM 1,799, inclusive of 1 unit 80GB PS3™, the latest Soul Calibur IV™ game software, plus one optional selected PS3™ game¹. The special launch package comes with a free custom made PS3™ tote bag and Soul Calibur IV™ CD holder. There will be cash voucher giveaways worth from RM150 to RM1,000 for the 120 early birds who purchase the special launch package. The stand-alone price of PS3™ is RM 1,599. Besides PS3™ launch and roadshow, the new PS3™ will be available at all Sony Style outlets and selected² Sony Centre outlets from 20^th September onwards.

Meanwhile, in its aim to achieve and to be recognised as the Malaysia’s longest gaming competition recorded in The Malaysian Book of Records, Sony Malaysia, for the very first time, will be organising PS3™ game challenge marathon – “Longest Video Game Marathon” at One Utama Shopping Centre. The PS3 challenge will commence on 19^th September and ends on 20^th September.

To spice up the new PS3 launch and to be recognised in The Malaysian Book of Records, there will also be a Game Girls Competition of which the winner at this competition will get once in a lifetime opportunity to represent Malaysia at the Asia Game Show, better known as AGS, in Hong Kong for the final competition commencing from 19^th to 22^nd December 2008.

Other activities that run concurrently with the launch, include exciting PS3™ product highlights, interactive games activities, and special packages up for grabs.

1 Optional games include Ninja Gaiden NINJA GAIDEN Σ PLAYSTATION 3 the Best, Resistance PLAYSTATION 3 the Best, Ratchet & Clank Future: Tools of Destruction (Asian Version) PLAYSTATION 3 the Best and Assassins Creed., Resistance, Ratchet and Clark and Assassins Creed.

2 Location of Sony Centre: Low Yat, Pavilion, Sunway Pyramid, Mid Valley, One Utama and The Gardens,.