Nikon Malaysia Introduces Versatile D90 and 5 New Coolpix Compacts

In gaining upper ground to capture local market, Nikon (Malaysia) Sendirian Berhad has launched 5 new Coolpix compact cameras and the extreme functionality D90 Digital SLR recently. Present at the event were, Mr. Stephen S.T. Ng, Nikon’s Malaysia General Manager, Consumer Products Department and Mr. David Ng, Nikon’s Malaysia Marketing Manager.

Equipped with 10MP, Touch panel, 5 times optical zoom-NIKKOR lens, 3.5-inch LCD, Scene Selector, Touch Motion Detection Anti-Shake AE/Face-priority AF control and makro close up of 9cm from the subject, the Coolpix S60 also features touch-screen interface that enables fingertip shooting control and Smile Mode that automatically releases the shutter when the selected subject smiles. Nikon Coolpix S60 retails at RM1,288.

Claimed as the world’s most compact design with a stainless steel surface as well as comfortable thumb rest, the Coolpix S710 features a massive 14.5 megapixel resolution (MP) to capture the finest details, 3.6x Zoom-NIKKOR lens with 28mm wide-angle capability, optical lens shift VR image stabilization, 3.0-inch high resolution LCD, light sensitivity range up to ISO 12,800 to take sharper, more natural-looking photos in lower light conditions or to capture fast-moving subjects with extreme clarity. Nikon Coolpix S710 retails at RM1,088.

Featuring the world’s fastest start-up time of a mere 0.7 seconds, the optimized performance of the Coolpix S610c & S610 allow users to capture subjects at an unbeatable speed. The S610c and S610 is enhanced with 10MP, 4 times Zoom-NIKKOR with 28mm wide-angle capability, 3.0-inch high-resolution wide-viewing angle LCD monitor, Scene Auto Selector. The S610c is equipped with the world’s first implementation of WPS (Wi-Fi Protected Setup) to allow wireless connection via Nikon’s my Picturetown Internet services directly to photos storage automatically and Picture Bank, or upload directly to blogs and websites for easy posting. Nikon Coolpix S610 retails at RM1,048.

Packed with an extremely swift response and advanced functions, the Coolpix S560 is equipped with 10MP clarity, 2.7-inch LCD monitor with anti-reflection coating, ISO3200, Face-priority AF, and 5x Zoom-NIKKOR lens to produce quality image and delivers creative telephoto focal range as well as macro shooting ability from as close as 10cm (4 inch) to the subject. Coolpix S560 retails at RM888.

To create high performance of imaging brilliance, P6000 is the first Coolpix that can record images in RAW format and has a built-in GPS unit to record exact location the image was captured, including the longtitude and latitude “geotags”. Intergrated with 13.5 MP, optical viewfinder, 2.7-inch LCD monitor with anti-reflection coating, optical lens shift VR image stabilization, manual focus, ISO 6400 capability, wireless remote control ML-L3 for wireless shutter release, and distortion control, the Coolpix P6000 is able to expand its focal range to 21mm (35mm format equivalent) by adding the optional wide-angle converter lens. The built-in accessory shoe supports advanced i-TTL flash control for external Speedlights.

Dubbed as Nikon’s next generation D-SLR with unmatched ergonomics and high performance, Nikon D90(12.3 MP) incorporates newly developed DX-format CMOS image sensor with technology directly inherited from D300, Nikon’s DX-format flagship. Powered by EXPEED technology to produce high-resolution pictures at remarkable speeds, while enabling speedier continuous shooting, the technology also enables Live View and the new Face Detection System. Other extra features are Hi 1 (ISO 6400 equivalent), dust reduction, Picture Control with 6 optional settings to choose for customizing images, sophisticated Active D-Lighting for high-contrast lighting situations, Scene Recognition System with the Face Detection System which utilizes a 420-pixel RGB sensor to analyze immense amounts of scene and color information, built-in pop-up flash commands Advanced Wireless Lighting that is equipped with Nikon’s i-TTL (18mm lens coverage) flash control, new reliable Advanced Scene Modes, quick responses 0.15-second start-up time and 4.5 frames a second for up to 100 shots, versatile practical 11-point AF system (Multi-CAM 1000 autofocus module), and capable of transferring to my Picturetown online storage via supporting NEF (RAW), JPEG, MOV and AVI file formats. The D90 is also the first Digital Single Lens Reflex camera in the world to have video recording mode or D-Movie.

In conjunction with the launch, Nikon also celebrates their camera’s 60th Anniversary and NIKKOR’s 75th Anniversary and last year Nikon marked its 90th Anniversary and commemorated the sale of over 45 million NIKKOR lenses worldwide. All Nikon’s products are available at Nikon’s authorised dealers nationwide.

For more information, please visit www.nikon.com.my