Volvo Cars Malaysia Launches V50 2.4i To Complete The Unveiling of its Entire Line-Up of ‘Scandinavian Siblings’

In completing its introduction of the entire full range on existing Volvo cars, from luxurious sedans, stylish coupes, to purposeful wagons, and award winning SUVs, Volvo Cars Malaysia has unveiled the V50 2.4i CKD (completely knockdown) at Pavilion Kuala Lumpur recently. Present at the event were, Mr. Robert Norrman, President of Volvo Car Malaysia, Mr Syed Nafis, Sales & Dealer Operations Manager of Volvo Car Malaysia and Mr. Greg Bosnich, Regional Product Manager of Volvo Car Asia Pacific.

Claimed as a perfect choice for weekend getaway, Volvo V50 2.4i (Completely Knock-Down) is powered by the 2.4-litre inline-five engine mated to a five-speed automatic Geartronic transmission. The engine churns out 170hp and 230Nm of torque, while its fuel consumption is at a respectable 9.1 litres per 100km.

The exterior of V50 features a well rounded nose, short bonnet, pronounced cab-forward stance, broad-shoulders and convex side panels.The tail lamps follow Volvo’s modern form and sweep up towards the road panel. The space between the letters in the rear Volvo emblem has been enlarged to enhanced visibility of the prestigious brand name. An Auto-fold function has been introduced for the power retractable mirror option.

Interiorly, the fold-flat backrest offer an entirely flat folding surface, the loading compartment is offering an extension of 46mm at the rear section. The Volvo V50 saw the introduction of Volvo’s ultra slim, free-floating centre console with illuminated storage compartment behind. A notable feature is the built-in child booster seat for both rear corner seats. A simple pull on the lever will automatically placed a seat to accomodate a small child.

Safety features such as Whiplash Protection System (WHIPS), Side Impact Protection System (SIPS) and Inflatable Curtain (IC) are included to reduce risk of occupant injury in the event of collision.

The new V50 2.4i is priced at RM185,500 (on-the-road without insurance) and is available in 3 variant colours namely, black sapphire, electric silver and titanium grey. To book or test drive, interested buyers are invited to contact authorised Volvo Car dealers, Federal Auto at 03 2274 9300 or Swedish Marque at 1-800 882 222.

Sony Malaysia Releases The Much Awaited PLAYSTATION®3 (PS3™) at One Utama Shopping Centre

Hundreds of avid PS3 gamers camped at the entrance of One Utama Shopping New Wing for two days prior to the official launch on 20th September 2008 and this new generation multi functional complete entertainment system was well received by all Malaysians, as, Sony Malaysia, appointed by Sony Computer Entertainment Hong Kong Limited (SCEH) has unveiled Sony Playstation 3 with a grand style.

Speaking at the launch, Mr. Naoi Sudo, Managing Director of Sony Malaysia Sendirian Berhad said “the timely introduction of PS3 coincides with Sony’s aim in providing full high-definition entertainment to every home”. Sony Computer Entertainment Asia President, Mr. Tetsuhiko Yasuda said ” the timing of PS3 launch in Malaysia was good as the market for high-definition products and broadband infrastructure to support the PS3 system is growing at a rapid pace in Malaysia”.

Meanwhile, Mr. Taku Taguchi, General Manager of Product Marketing Division, Sony Malaysia echoed Mr. Naoi Sudo sentiment by expressing,”the new generation PS3 has given all Malaysian gamers a total enjoyment of a complete range of multi function entertainment features, due to its Blu-Ray player capability, Cell Broaband Engine, DUALSHOCK 3 Wireless Controller, HDMI output, and WiFi connectivity to surf internet”. Mr Taguchi also added “to date there are more than 200 games title available on the shelf and the price of the games is expected to be affordable in future”. Also present at the event were, Mr. Keiichiro Kondo, Managing Director of Sony Computer Entertainment, Hong Kong Limited, Mr. Pradeep K. Tewani, Managing Director of UPTRON (PTE) LTD and Mr. Patrick So of One Utama Shopping Centre.

On the other hand, three lucky winners namely Joey Lim Chee Yee, James Chong and Ean J. Chan, has each won a RM1,000 cash voucher when they became the first 3 customers to purchase the Sony Playstation 3 game console that officially went on sale in Malaysia yesterday. In conjunction with launch of PS3, Sony Malaysia also received the prestigious Malaysia Book of Records for holding “The Longest Video Game Marathon” at One Utama Shopping Centre.

The PS3 for Malaysian market is 80GB storage version and is retailed at RM 1,599. Sony Malaysia Sendirian Berhad and UPTRON (PTE) LTD will be the official joint distributor for Sony Playstation 3 in Malaysia and Sony PS3 will be available at all Sony concept outlets as well as authorised dealers across the nation.

For more information about the new PS3, visit www.sony.com.my or http://asia.playstation.com/my

Lancome Skincare-A Testament of True Beauty For All Malaysians

In giving assurance and the goodness of using Lancome skincare products to all Malaysian skincare users, Lancome Skincare Experts has introduced its nine loyal and beautiful customers at the media preview recently. With the use of Lancome Skincare products over the years, these women patrons with youthful and radiant skin aged between 29 to 54 years set as a testament of Lancome’s ageless true beauty.

Speaking at the event, Miss Penny Chow, Brand Manager for Lancome Malaysia, “Lancome’s science and human expertise team can help a woman to attain true beauty by treating undesirable skin conditions”. Also present at the event was, local celebrity Miss Serena C.

Meanwhile, Madam Zhu Wei Ping, age 50 and a Lancome skincare user for 10 years, expressed her gratitude to Anny Wong, Lancome Skincare Master and team leader of Skincare Experts, for providing sound advice on maintaining her skin condition.

One of Lancome loyalist, Junaidah Ladi age 29 and a Corporate Analyst herself said, “advices & skincare tips from Lancome Skincare Expert Yap Wei Leng has been fruitful and i feel very honoured whenever i receive compliments of my skin”.

The team of Lancome Skincare Experts (which were introduced in March this year) comprises seven professionals namely; Anny Wong, Hamisah Abdullah, Ooi Jing Yi, Leong Poh Ee, Yap wei Leng, Winter Tang and Winnie Khoo (all attached to various retail outlets in Klang Valley), were handpicked and groomed by Lancome, with an aim to educate and guide Malaysian women to the path of achieving youthful and beautiful skin.

Reservations on skincare beauty tips and proper usage of Lancome products with guidance from Lancome Skincare Experts, kindly contact : Lancome @ Isetan, KLCC at 03 2382 0281, Lancome @ Sogo, KL at 03 2694 4378, Lancome @ Metrojaya, Mid Valley at 03 2282 5899, Lancome @ Jusco, Mid Valley at 03 2284 0753, Lancome @ Parkson, One Utama at 03 7728 1352.