Sony Malaysia Releases The Much Awaited PLAYSTATION®3 (PS3™) at One Utama Shopping Centre

Hundreds of avid PS3 gamers camped at the entrance of One Utama Shopping New Wing for two days prior to the official launch on 20th September 2008 and this new generation multi functional complete entertainment system was well received by all Malaysians, as, Sony Malaysia, appointed by Sony Computer Entertainment Hong Kong Limited (SCEH) has unveiled Sony Playstation 3 with a grand style.

Speaking at the launch, Mr. Naoi Sudo, Managing Director of Sony Malaysia Sendirian Berhad said “the timely introduction of PS3 coincides with Sony’s aim in providing full high-definition entertainment to every home”. Sony Computer Entertainment Asia President, Mr. Tetsuhiko Yasuda said ” the timing of PS3 launch in Malaysia was good as the market for high-definition products and broadband infrastructure to support the PS3 system is growing at a rapid pace in Malaysia”.

Meanwhile, Mr. Taku Taguchi, General Manager of Product Marketing Division, Sony Malaysia echoed Mr. Naoi Sudo sentiment by expressing,”the new generation PS3 has given all Malaysian gamers a total enjoyment of a complete range of multi function entertainment features, due to its Blu-Ray player capability, Cell Broaband Engine, DUALSHOCK 3 Wireless Controller, HDMI output, and WiFi connectivity to surf internet”. Mr Taguchi also added “to date there are more than 200 games title available on the shelf and the price of the games is expected to be affordable in future”. Also present at the event were, Mr. Keiichiro Kondo, Managing Director of Sony Computer Entertainment, Hong Kong Limited, Mr. Pradeep K. Tewani, Managing Director of UPTRON (PTE) LTD and Mr. Patrick So of One Utama Shopping Centre.

On the other hand, three lucky winners namely Joey Lim Chee Yee, James Chong and Ean J. Chan, has each won a RM1,000 cash voucher when they became the first 3 customers to purchase the Sony Playstation 3 game console that officially went on sale in Malaysia yesterday. In conjunction with launch of PS3, Sony Malaysia also received the prestigious Malaysia Book of Records for holding “The Longest Video Game Marathon” at One Utama Shopping Centre.

The PS3 for Malaysian market is 80GB storage version and is retailed at RM 1,599. Sony Malaysia Sendirian Berhad and UPTRON (PTE) LTD will be the official joint distributor for Sony Playstation 3 in Malaysia and Sony PS3 will be available at all Sony concept outlets as well as authorised dealers across the nation.

For more information about the new PS3, visit www.sony.com.my or http://asia.playstation.com/my