Sony Introduces the new BRAVIA Z450A “Motionflow”

Fulfilling users’ expectations to enjoy a crystal-clear, excellent resolution and the best Full HD cinematic entertainment experience, Sony Malaysia has unveiled its new high performance BRAVIA Z450A series.

Adding to its present range of Bravia Full HD LCD ’siblings’, this Z450A is equipped with Motionflow technology that enables the display of fast image movements with total precision and smoothness by increasing image stability and multiplying the frames to four times per second. With Motionflow 200Hz technology, 150 unique frames are created between each of the existing 50 frames, allowing clearer picture and smoother motion quality resulting in a more comfortable viewing experience.

Powered by BRAVIA Engine 2 technology, the improved, fully digital integrated picture-enhancement engine, the Z450A series reproduces black shades that display objects with an impressive depth of reality. Coupled with Advanced Contrast Enhancer, the Z450A series is equipped to produce crisp, noise-free images with perfect contrast every time.

“Entertainment plays an essential role in our consumers’ lifestyles and Sony endeavours to provide the most cutting-edge technology to enhance their HD entertainment experience in every way possible,” said Mr. Taku Taguchi, General Manager of Product Marketing Division, Sony Malaysia. “The Z450A series represents a marked improvement in LCD TV technology with the world’s first LCD TV with Motionflow 200Hz technology for exceptional motion picture viewing.”

Another feature integrated in the BRAVIA Z450A series is the use of a 10-bit LCD panel and Live Colour Creation technology to reproduce natural, vibrant and accurate colour gradation that comes with a wider range of shades to provide a true-to-life viewing experience.

Recreating the movie watching experience in homes is made easy with the BRAVIA Z450A series. Featuring 24P True Cinema technology, the Z450A series enables automatic recognition of films shot at 24 frames per second format, and selects the appropriate imaging standard for playback in film-like motion. Adding stereo to the cinematic atmosphere, the BRAVIA Z450A series also features S-Force Front Surround system that delivers a wider listening area for realistic virtual surround sound. The Voice Zoom function further maintains the level of ambient surround sound to maximise audio clarity, enhancing overall viewing and audio experience.

The BRAVIA Sync-compatible Z450A series is connected to a wide range of Sony’s home entertainment devices via one remote control. With three High Definition Multimedia Interface (HDMI) outlets, users able switch movies on their Handycam to manage, edit & share photos taken on their Cyber-shot using the BRAVIA Sync remote function.

Claimed as the world’s first LCD TV enhanced with Motionflow 200Hz technology, the BRAVIA Z450A series also incorporates the Digital Media Port (DMP) feature that allows users to manage their music and videos from portable devices such as Sony’s Walkman MP3 players and Bluetooth-enabled Sony Ericsson mobile phones.

Available in 52”, 46”, 40” sizes, the new BRAVIA Z450A series will be in Asia Pacific from mid December 2008.