Honda Malaysia Brings Glittering Night to Medias at Luna Bar

It was a night that has given throngs of  pressmen a great occasion of entertainment to enjoy, an absolute fulfilling varieties of unlimited food and beverages as well as loads of Honda’s funfilled activities that have brought a smile to each and everyone of  them.

This year’s theme “Power of Dreams” associates with ‘water elements’ which means clarity and transparency, has enabled Honda Malaysia to set its pace by unveiling another challenging year to debut Beyond Limits Media Gathering 2009 at Luna Bar, Wisma PanGlobal.

Speaking at the momentous event, Mr. Atsushi Fujimoto, Managing Director & CEO of  Honda Malaysia, said, “Last year, Honda has had a pleasant year by recording a total sales of 32,466 units (slightly below the targeted 33,000 units), facing with global financial crisis, we still manage to achieve an annual growth of 14%…”. Mr. Atsushi also added, “though this year’s uncertain economic climate, Honda remain firm and confident to achieve sales of 35,000 units”. Also present at event were, Mr. Azman Idris, Chief Operating Officer of Honda Malaysia Sendirian Berhad and Miss Andrea Fonseka, MC for the night.

Looking back at its 2008’s launch, the All-New-Accord (launched in April 2008), a sophisticated performance luxury sedan that comes with advanced technology, has received Autocar Asean Car of the Year Awards 2008 for Large Sedan Category and Asian Auto-VCA Auto Industry Awards 2008 for Best Local Assembly Luxury Sedan, managed to sell 7310 units (52% beyond its initial target of 4800 units); the All-New Jazz (which was launched in August 2008), the premium 5-door compact hatchback with class-leading performance, space and style, has registered a total sales of 870 units, has received accolades like Autocar Asean Car of the Year Awards 2008 for Compact Sedan/Hatchback Category and New Straits Times/Maybank Car of the Year 2008  Awards for Premium Small Car; the All-New City that comes with dynamic stylish design, class-leading performance, and ingenious practicality as well as value-for-money of a modern car has received booking of more than 4,500 units, 3 weeks after its debuts.

On the other hand, despite its annual busy schedule, Honda has done its part in giving back to the society in its Corporate Social Responsibility program, such as, organising Honda Dreams Fund Year 2 - a non-binding full scholarship for eligible underprivileged youth based on their dreams, Rhino Rescue Project in its 3rd Year-a project that enhanced environment conservation in collaboration with WWF, signing MOU with Road Safety Department that allows Honda Malaysia stands out to become the first non-national car manufacturer in its commitment to support the government move for safer road, safer cars and safer drivers in Malaysia and lastly the launch of ASIMO – Advanced Step in Innovative Mobility, the world’s first humanoid robot that has inspired all Malaysian to reach for their dreams.