Carrefour Celebrates Fifteen Glorious Years in Malaysia

It has been 15 glorious and challenging years in Malaysia, Carrefour  Malaysia(first outlet opens in Subang Jaya), a leading hypermarket chain selling wide range of  household products, is celebrating  its 15th birthday at  Carrefour Tropicana Mall today.

Having 17 stores nationwide with 11 stores located in Klang Valley, Carrefour has contributed towards the development of Malaysian’s economy by investing more than RM1.5 billion in expansion; adapting its global policy of “95% local sourcing” which guarantees supplies and demands of  locals’ needs and creating thousands of job placements.

To mark its 15th birthday on this auspicious day, Carrefour has invited hearing impaired students from the Malaysian Federation of the Deaf and Sekolah Kanak-Kanak Pekak Selangor together with its Carrefour’s own PWD (People with Disability) staffs to share an eventful of fun-filled activities like art drawings and colour mixings. Present at the momentous occasion were, Deputy Minister of Malaysian Domestic Trade and ConsumerAffairs, YB Tuan Jelaing Anak Mersat and Managing Director of Carrefour Malaysia-Singapore, Shafie Shamsuddin, Merchandise Director of Carrefour, Mr. Laurent Piazza and Finance Director of Carrefour, Mr. Pierre Antoine Binard.

Speaking at the media briefing, Mr. Shafie stressed that,”Carrefour is a people business. We revolve around people to serve their needs and in today’s tough economy climate, we are going to pledge more to assist our customers. We will stretch every Rinngit to share its value with more people”.

With its popular tagline ‘Carrefour Cares For You’, Carrefour Malaysia intends to promote the spirit of caring and giving, todate its Carrefour Tropicana City (opens on December 2008) has attracted over 250,000 customers. In conjunction with its 15th anniversary, Carrefour will be having 45 items pegged at low prices and over 1,000 products will enjoy price cuts for the benefits of all Malaysians.

Genting-City of Entertainment Launches its Cost Saving ‘GICC WorlCard’

Specially designed to help companies in saving cost while organising their events or functions, Genting- City of Entertainment, leader in Integrated Resort, has recently launched its latest Genting International Convention Centre WorldCard -GICC WorldCard at Pavilion Kuala Lumpur.

 

Based on points structure, the total amount spend on each function is converted to points where every RM1 spent on convention facilities (banqueting, meeting room usage, conferences, team building activities, product launches etc) will entitle the member to 2.5 WorldCard points. The points that have been accumulated can be redeemed for all GICC facilities as well as products and services at properties owned by Genting-City of Entertainment and Awana Hotels and Resorts. In addition, GICC WorldCard members will get to enjoy preferential rates on hotel reservation, company travel packages, shows & concert tickets organized at genting International Showroom and Arena of Stars.

Present at the unveiling of GICC WorldCard were, Mr. Paul Chan Meng Yeong-Senior Vice President of Sales and Marketing of Resorts World Berhad, Mr. Edward Arthur Holloway-Senior Vice President of Hotel operations Of Resort World Berhad, Mr.Thomas Ng Seng Siew-Senior Vice President of eService of eGenting Holdings Sendirian Berhad, Mr. Stanley Ng-Senior Vice President of Business Development at Asiatic Centre for genome Technology.

In conjunction with the launch, double WorldCard reward points will be given to members who book and confirm functions by June 2009 via eQuotation platform at http://mice.genting.com.my

For more information, benefits and privileges of being a WorldCard mamber, log on to www.worldcard.com.my

Tesco Slashes Prices of its 200 Essential Grocery Products

Set as one of its most important benchmark to help its loyal consumers to save money and reduce daily expenditure costs, Tesco Malaysia has kicked-off this year’s price cuts campaign on its 200 essential grocery products. This year, the ongoing price reduction will eventually be part of its iniatives in RM50 million price cuts of its grocery and fresh wet market products, which are to be held at all Hypermarket Tesco Stores nationwide.

Speaking at Tesco’s price cut launch, which was held at its head office at Mutiara Damansara recently, Mr. Chris Bush, Chief Executive Officer of Tesco Malaysia,said, “…this is part of our ongoing quarterly commitment to help customers spend less…and it is Tesco’s first Price Cut for this year, which builds on the RM25 million invested last year’s reducing prices…Tesco’s price cut will also benefit the ‘Buy Malaysian Products’ campaign that the Ministry of Domestic Trade and Consumer Affairs is championing as almost all products involve are homegrown…”.

Tesco  Malaysia Marketing Director, Mr. Paul Morris said,”being the only hypermarket with our own loyalty card, Clubcard, that allows us to track customer purchase behavior and trends. We have seen a significant change in our stores as customers focus their hard earned salaries more and more on essential groceries”. Mr. Morris added,”Tesco continues to put focus on its Everyday Low Price items particularly on fresh food and groceries as well as to continue to have the price cut  initiative as a long term price reduction strategy for customers”. Officiating the Price Cut campaign were Tuan Daud bin Tahir, Deputy Secretary General of Domestic Trade and Dato’ Mohd Elias Abu Bakar.

Looming with global’s financial uncertainty, Tesco is looking forward to its expansion plans, as it has allocated RM500 to RM700 million in recruiting additional 18,000 workforce in Malaysia.

Panasonic Malaysia Unleashes its Revolutionary G,S and X Series In Plasma and LCD

As we look at the past, we are able to witness how TV has evolved throughout the years, from a huge square heavy box to an elegant looking, light and thin new generation plasma or LCD filled with various new link features that ables to connect to digital camera, camcorder and back to plasma TV. Understanding all these needs to cater wide range of consumers, Panasonic Malaysia has launched the latest line-up for 2009 Viera plasma and LCD TV models in three series, namely G,S and X that comes with screen sized from 32 to 50 inches.

Speaking at the media launch, which was held at Sunway Pyramid yesterday, Mr. Tony Endoh, Managing Director of Panasonic Malaysia said,”the core technology for this year’s models is NeoPDP technology that is designed to achieve next-generation levels of efficiency and picture quality in three key areas like a new cell structure, new materials and processes and new drive”. Director, Regional Sales & Marketing of Panasonic Asia Pacific Pte. Ltd, Mr. Hiroyoshi Suga, said, “in terms of TV sales, Malaysia is taking the leadership in Asia Pacific region, we are confident to achieve market share that we aspired for…”. Meanwhile, Mr. Hirofumi Wada, General Manager of Panasonic Audio Visual Network Company, said” we would like to introduce value added product that reduce energy consumption that comes with enhanced moving picture resolution…”.Mr. Endoh also added,”our LCD models are using the IPS Alpha panel with large aperture ratio that provide clearer moving pictures, high contrast and wide colour viewing angle”.

With this year’s theme “No Viera No Life”, Panasonic Malaysia will be  holding a 5-day “Panasonic Revolution 09 Roadshow”  from 25 until 29 March at Sunway Pyramid Shopping Centre showcasing the world’s largest 150-inch plasma and the ultra slim 8.8mm 50-inch Neo Plasma together with a super high-efficiency 42-inch Neo Plasma with triple luminance efficiency.

To create awareness on its unveiling of new Viera range to all Malaysian consumers in other major cities, Panasonic Malaysia is promoting 3 types of Viera Caravan Roadshows from April to September 2009, namely City, Rural and East Malaysia Caravan. The City Caravan carries the theme ‘Digital, Home Entertainment Roadshow, the Rural Caravan carries the theme ‘World of Full High Definition Roadshow’ and Caravan foe East Malaysia carries the theme ‘World of High Definition Roadshow’.

Himalaya Herbal HealthCare is on a New Front to Combat Obesity with ‘Ayurslim Health Awareness Campaign’

Believe it or not, according to the report from the Malaysian Ministry of Health, over the last seven years, obesity among Malaysians had increased from 20 percent to 39 percent and one in every 5 Malaysian adults is having a serious overweight problems or obesity.

Founded in 1930, Himalaya Herbal Healthcare, a recognised global pioneer and leader in the in the use of modern science in the development of herbal products, has embarked itself on a new front by raising awareness on obesity in its “Ayurslim Health Awareness Campaign” which was held at Mid Valley City Megamall recently.

 

Speaking at the media briefing which was held the Garden, Mid Valley City, Mr. Marcel Gan, Chief Operating Officer of Embun Elit Sendirian Berhad, said, “…obesity has tripled in the past decade and if left unattended, it can lead to hypertension, diabetes, arthritis, coronary heart disease and cancer, therefore, today we want to help individuals to give them the push that they need, & with the help from Himalaya’s Ayurslim, an ayurverdic herbal formula, it has traditionally proven to reduce body weight…”. Providing the details of Himalaya’s Ayurslim ingredients, Mr. K. Chandrasekaran of  Himalaya’s Country Manager-Pharmaceuticals, explained, “…the potent herbal ingredients, contains five actives ingredients that work together to effectively manage body weight, namely, Garcinia Cambogia-contains HCA which ‘burns’ fat in the muscles and liver and also arrests production of fat, Commiphora Wightii-reduces  bad LDL cholesterol and triglycerides, Gymnema Sylvestre-abolishes the taste of sugar and neutralises excess sugar present in the body, Terminalia Chebula-detoxifies the body and has a purgative action and Trigonella Foenum-Graecum-effectively reduces weight…”. Mr. Gan also added “…we have to be very frank by delivering what the product promised…with the usage of Ayurslim, losing 1-2kg  a month, is a healthy way of reducing weight, a  moderate daily of exercise and a well-balanced nutrition will complement the weight reduction…”. Speaking on Himalaya’s expansion, Denise Yan Marketing Manager of Embun Elit Sendirian Berhad said,” …we are definitely  looking for expansion, if there is an opportunity to open new branches…with a strong heritage in terms of Research & Development as well as quality wise, we are also targeting female consumers as well…”.

Retails at RM44.90 per bottle of 60 capsules (with the on-going roadshow, consumers can purchase a 2-months supply of Ayurslim for only RM132 and receive a 45-minute Hotbed Theraphy worth for Free by Ayurvedium Medispa), the Ayurslim campaign was launched in Penang in January, followed by Sabah, Mahkota Parade (Malacca) from 19-22 March and Aeon Tebrau  City Shopping Centre (Johor Bahru) from 20-22 March.

For more information about Himalaya’s products, contact Himalaya’s customer care line at 603 7956 7012 or vist www.himalayahealthcare.com. Himalaya Herbal stores are strategically located in Suria KLCC, Mid Valley Megamall, 1 Utama, Pavilon KL, Sunway Pyramid, Subang Parade kioks, AEON Tebrau City(JB), Gurney Plaza (Penang), Karamunsing Complex (Kota Kinabalu), I Borneo (Kota Kinabalu) and The Spring (Sarawak).

BHPetrol Kicks-Off its ‘RACE ACE 2 GO-KART CHALLENGE’

It is a dream for every kid in their younger years to experience the speed and excitement of racing cars in the race circuit. Unlike Formula One racing where professional drivers, who are vulnerable to serious injuries as well as dangerous car mishaps, this upcoming “Race Ace 2 Go-Kart Challenge” which was launched by BHPetrol, is opened to Malaysians as young as 13 years old to enjoy go-karting. The campaign’s Regional Race will be held in 3 venues, namely, Kuala Lumpur on 23rd May, Johor on 30th May and Penang on 6th June 2009 .

Speaking at the media launch, BHPetrol’s Managing Director, Mr. Tan Kim Thiam said, “BHPetrol is delighted to bring this Challenge in a fun and creative way, as an avenue for the aspiring racers to display and demonstrate their skills at the go-kart race track. It is opportunity for everyone to join the hottest go-kart race ever and the Champion who will be the best of the Regional best”.

Undoubtedly this ‘Race Ace 2 Go-Kart Campaign’  has created a platform to produce as well as to groom our future homegrown ‘Michael Schumacher’, BHPetrol IRU1 Racing Team Executive Director Nik Iruwan bin Dato’ Nik Izani said,”…with the introduction of IRU1 Racing Team, it is hoped that our two young drivers Daim Hishamuddin and Ron Tan will perform well in their lined up championship cahallenges…”. Also present at the launch ceremony, which was held at BHPetrol Sungai Kayu Ara on 20th March, were, Mr. James Khoo, GM Retail Business, and  BHPetrol, Dato’ Azman of Motorsports Association of Malaysia.

Open to all Malaysians, aged above 13 years, the Grand Finals of ‘Race Ace 2 Go-Kart Challenge’ will be held in Kuala Lumpur on 13th June, 2009. To all Go-Kart enthusiasts, who wish to join BHPetrol Race Ace 2 Go-Kart Challenge, just spend a minimum of RM30 of petrol or diesel or other BHPetromarts’ items at participating BHPetrol stations, to stand a chance to experience the race at the race track & win RM30,000 or other great prizes. In order to be eligible, participants need to attach the receipt of purchase together with the filled Go-Kart Challenge form (obtainable at all participating  BHPetrol stations).

UMW Pennzoil Launches “Feel the Clean” with its Wide Range of Formulated Synthetic and Mineral Motor Oils

Catering to different target markets including the replacement market, which may prove significant under the current economic climate, UMW Pennzoil Distributors Sendirian Berhad is confident that its upcoming new range of Pennzoil motor oils, formulated with ‘active cleansing agents’ would enhance its market share in the passenger car motor oil sector as well as to improve engine responsiveness and overall driving experience.

Speaking at the media briefing which was held at Istana Hotel today, Mr. Ibrahim Abu Bakar, Director of UMW Pennzoil said,”…the new range of lubricants is specially formulated with Active Cleansing Agents, which is designed for better engine performance…”. Meanwhile, Mr. Mohd Ruslan Abdul Ghani, General Manager of Pennzoil Malaysia Sendirian Berhad said,”…today this product has embarked on a change of direction from just engine protection to a more positive emphasis on ‘clean’…no engine should be clogged up with dirt and grimy sludge…with our new range of Pennzoil Platinum motor oil is designed to give your engines better responsiveness and durability by preventing dirt and deposit build-up…”.

It is believed that the Pennzoil Platinum fully synthetic oil comes with Superior Active Cleansing Agents that cleans out up to 46% of engine sludge in the first oil change and cleans three times better than the conventional motor oil. While the Pennzoil Platinum semi synthetic comes with Active Cleansing Agents cleans out up to 15% of engine sludge in the first oil change.

For more information about Pennzoil products, log on to www.pennzoil.com.my

Tele Dynamics Has Sealed its Partnership with McDonald’s Malaysia

Certified with ISO9001:2000, a testament to its commitment and assurance of highest standard of quality and in providing total business systems as well as  solutions provider in Information & Communication Technology (ICT) for over 28 years, Tele Dynamics Sendirian Berhad has signed its partnership with Golden Arches Restaurants Sendirian Berhad representing McDonald’s Malaysia for the provision of  in-bound call centre management services for its McDonald’s Malaysia nationwide 24-Hour  McDelivery Service.

Strategically located on 27th Floor of Wisma Lee Rubber, Kuala Lumpur, the 148-seat call centre occupies 6,200 square feet of office space, runs on a 24-hour basis, and is capable of handling more than 20,000 calls per day.

Speaking at the press briefing which was held at Wisma Lee Rubber, Kuala Lumpur yesterday, Tele Dynamics, Chief Executive Officer, Mr. Takashi Watanabe, said, “our aim is to build and maintain a strong customer relationship well past; our business dealings and we ensure that the service provided to McDonalds is of the best-in-class capacity”. Meanwhile, Mr. Azmir Jaafar, Managing Director of McDonald’s Malaysia, said,”…this new call center is designed for expansion and Tele Dynamics is investing heavily in ICT infrastructures to support McDonald’s operations, further demonstrates our commitment in developing and improving our delivery business…”. Mr. Azmir also added, “currently McDelivery contributes about 8.5% total revenue and McDonald’s has projected a growth rate of 40% this year. We have 88 restaurants nationwide offering this service and we’re committed to growing this business for the long-term as we see many untapped opportunities”. Also present at the signing event were, Mr C.K Chong, Executive Director of Tele Dynamics, Mr. Azman bin Ahmad, Director of Tele Dynamics, Miss Lee May Yin, Senior Director for Finance, Supply Chain & IS of McDonald’s Malaysia, Mr. Christopher Charles, Senior Brand Manager of McDonald’s Malaysia, Mr.Richard Syrkiewics, IT Manager of McDonald’s Asia Pacific, Middle East and Africa,  Mr. Paul Ting, Senior General Manager of Tele Dynamics, and Mr. Steven Lim, Assistant Senior Manager of Tele Dynamics.

Health & Happiness Festival to be Launched at Grand Millennium Hotel, Kuala Lumpur

In creating a bridge between allopathic medicine and complementary treatment options to contribute overall health for all Malaysians, the upcoming First Malaysian Health & Happiness Festival 2009 which is to be held on 21st & 22nd of  March, 2009 at Grand Millennium Hotel, Kuala Lumpur, will be used as a platform to allow public from all races and religions to make educated choices and alternative options for appropriate  health treatment.

 

On top of that, this unique upcoming Festival, will also showcase an innovative concept of exhibitions such as, live stage as well as music demonstration. Over 50 different workshops will converge to promote health products and equipments, healers, therapists, doctors, clinics, health screenings  and etc (todate only 12 booths left to be rented).

 

Presenting the Health and Wellness informative talks and workshops are, Tan Sri Datuk Dr Hj Mohd Ismail Merican – Director General of Health, Dr Rajen, DR Lee, Datin Zam ,Dr T. Selva , Andrew Fretwell from Thailand, The “Greenest Man on Earth” – Matthias Gelber from Germany, Babak Sorkhpour from Iran, Ruth Eedy from Australia , Hindranata Nikolay from Indonesia, Jason Moriarti from Ireland, and Sandra Sweetman  from Canada.

Present at the media briefing which was held Grand Millenium recently, were Myriam Oliveres Abdullah, Organizer of  “the Health & Happiness” and Her Royal Highness Sultanah of Pahang, Sultanah Hajjah Kalsom.

 

Burger King Unveils “Flame” – The Much Awaited Broiled Scent in Malaysia

It is the first of its kind in Malaysia that a fast food chain has launched a new men’s body spray, as Burger King runs by Cosmo Restaurants Sendirian Berhad, a franchisee of BK ASIAPAC, PTE. LTD has introduced “FLAME” a scent with a hint of flame-broiled meat at its Shah Alam outlet recently.

 

Sold out in just 3 days after its debut in US and cost more than US$100 on eBay, the “Flame” is the most talked about in fast food world and it was claimed as the one of the hottest stocking stuffers of the holiday season.

Speaking at the launch, Hasfahlinda Mohd Hassan, Assistant Director of Marketing and Procurement of Cosmo Restaurant Sendirian Berhad said,”…the “Flame” by BURGER KING is one of a kind that captures the scent of seduction with a hint of flame-broiled meat, we are very proud to launch this body and make it available to all BURGER KING enthusiasts…”.

The launch also saw guests, members from the medias as well as customers entertained by Aizat of AF5 rising star, with his hit ‘Lagu Kita’.

Chivas Regal Unveils Its New Campaign “Live with Chivalry”

Aiming to revive the values of chivalry and to live a fulfilling life by promoting a positive point of view on life, Chivas Regal has launched its new global advertising campaign themed; Live with Chivalry at Euphoria by Ministry of Sound, Sunway Lagoon Resort recently.

 

Speaking at the momentous occasion, Mr. Aaron Ang, Brand Manager of Pernod Ricard Malaysia said,”Live with Chivalry is not about preaching and telling people how to behave but more of a point of view or code on life. Through ‘Chivalry’ we are demonstrating the strong values of the brand. It is relevant and aspirational and can lead to a more fulfilled life”.

With an impressive 50 million Euro global advertising campaign, supported by 360 degree marketing-mix investment which includes a significant presence, a new brand identity, on and off trade and Duty Free activity, experiential brand events and PR campaigns, Live with Chivalry is now rolling out Chivas Regal in key markets such as China, Greece and Mexico.

Roger Fisk Thoughts on how to win over the peoples

How to win people’s heart? At his recent speech which was held at PJ Hilton, Roger Fisk, the former National Director of Special Events for Barack Obama’s presidential campaign, said,”…there are 4 main criterias namely, locals-free media components that ables to allocate all different kinds ethicity with the presidential candidate on the frontpage of newspaper, organic- peoples’ concern, ownership-working with local in the sense of ownership and traction- feel natural towards the community, listen to what the community wants to say, & feed into the peoples’ feel of the story. To win a campaign in every states the major needs to do are, the traditional setup that has the organic flavor, reaching out for the people, the traction- story augment for the event, expand narratively, the meaning of the visit to the city, backdrop of the people, head on shot that comes with a punctuate fund raising numbers, listen to people attentively vice versa conveying message to create a crystalization of relationship, an organic site such as community courtyard that is designed with concept of people, a post super Tuesday strategy ones willingness to compete everywhere even though minority area & engage whatever is accessible, ‘close & cultural connection with people’ that base on future understanding, and ‘listening & learning’ to people is part of everyday’s process.

 

The one-day event organised by Marketing magazine and The London Speaker Bureau witnessed almost 400 participants from marketing, advertising, politics, business as well as media.

Mr. Roger Fisk pointed out, “…before the candidate got into the ground, he must able to create an invaluable free media, stay very focus & relax, always engage connecting with people, bring in community’s attention to a common site within a city, ‘live life’ in community in the process…”.

On the other hand, Fisk said, Obama’s wilingness to embrace new media (online media) started a whole new chapter in American history because it has the potential to reach out to people, to listen attentively what they want and  to create a relationship with them, but a good campaign can be stronger with new media but new media alone cannot make a strong campaign.

Lastly, during the Obama-Magic in KL Seminar, Fisk added “i don’t think anyone in future can run their campaign without (new Media), the use of Facebook has contributed to Obama’s victory”.

The Official Opening of Wendy’s at Berjaya Times Square and the Launch of Wendy’s Pack

Wendy’s Malaysia has successfully unveiled its 8th Wendy’s outlet at 7th Floor of Berjaya Times Square recently.

While most of the local fast food chain are trying to consolidate their position, Wendy’s sees that there is a potential for expansion in this line and with the additional of their outlet, it has given opportunity to local fast food consumers spoilt for choice.

In conjunction with the official opening, Wendy’s also unveiled its RM6.99 Wendy’s Pack comprise 4 different meal combinations that comes with one value price point.  Commenting  at the launch by, Miss Siow Mont Pin, Managing Director of Wen Berjaya Sendirian Berhad,”…the all new Wendy’s Pack is designed to provide our customers with a low priced meal option to suit their appetite and their budget…best of all, we are making it a permanent menu offering because we believe that great value and great quality should be enjoyed by our customers any time, any day with no limitations…”. Meanwhile, Yang Berbahagia Dato’ Francis Lee, said,”…it is a great achievement to open 8th outlet in less than a year, this is something to be proud of as we are creating jobs by recruiting and hiring new employees…”.

The new Wendy’s Pack comprise 4 combinations namely; Wendy’s Pack 1 - Beefburger + Chicken Nuggets (3pcs) + a small carbonated drinks; Wendy’s Pack 2 - Baked Potato + Chicken Nuggets (3pcs) + a small carbonated drinks; Wendy’s Pack 3 – Cheeseburger + Chicken Nuggets (3pcs) + a small carbonated drinks; Wendy’s Pack 4 – Fried Chicken (1pc) + Chicken Nuggets (3pcs) + a small carbonated drinks.

Customers who purchase the Wendy’s Pack also have an option of adding on a small Frosty dessert or a small French Fries for just RM1.50

XOX Debuts its First Customer Care Centre at Pudu, Kuala Lumpur

In ensuring to get a better ’slice of cake’ in local mobile industry as well as to expand its networking services to benefit its loyal mobile users, XOX Com Sendirian Berhad has introduced  its first Customer Care Centre located at 21, Lorong Thambi 2, Off Jalan Changkat Thambi Dollah, Pudu, 55100 Kuala Lumpur.

 

Operated as one of 5 mobile operators in Malaysia, with its signature 010-line, XOX is well-supported by over 5,000 dealers nationwide (including Sabah & Sarawak), and credible technology partners, to cater Chinese community mobile users.

Speaking at the press briefing which was held at its First Customer Centre today, Mr. Eric Kwan, General Manager of Chat Mobile (M) Sendirian Berhad said, ” …knowing that current economic situation is facing difficult obstacles, Chat Mobile has to work closely together and work hard along with XOX, in servicing its products…”. Mr. Ng Kok Heng, President of XOX Com Sendirian Berhad echoed Mr. Eric’s sentiment, “…we are ready in all aspects,-from our technology to coverage and services as we would like to try our best to fulfill each and every single one of our users’ needs…”. Commenting on strategy to capture Chinese mobile users, its Brand Strategy Director, Mr. Chan Fong, said,”…though Chinese community are consider as  the “niche market”, but they are the biggest spender in mobile transactions, and, one of the special feature for this XOX 010-line for the convenience of its users, is that the mobile users can have their prepaid & post paid service combine together…”. Also present at the launch were, Mr. Sebester Chay, Director of Chat Mobile Sendirian Berhad and Mr. Charlie Yiap, Director of Chat Mobile Sendirian Berhad.

Coincides with the launch of XOX ‘Hop On’ Mobile Network Portability (MNP) since January 2009, XOX Com Sdn Bhd, plans to expand its care centres to 50 by year end, strategically located at,  Kepong, Puchong, Penang, Johor Bahru, Miri, Ipoh, Seremban, Kota Bahru, Kuala Terengganu and other Chinese populated areas.

For more information about XOX ‘Hop On’ MNP services and packages, log on to www.xox.com.my/hopon or contact customer care hotline 1 300 888 010

The Magic Touch of SK-II Pitera

Everyone deserves a skin of a youth for as long as possible. Produced almost 30 years back, known as the ‘Miracle Water’, SK-II has recently celebrated the birth of  its most popular SK-II Facial Treatment Essence ‘Pitera’ at Mid Valley Mega Mall, Kuala Lumpur.

Claimed as a metabolic solution generated from the fermentation process of a unique strain of yeast, Pitera has managed to endure test of time with more than 20 million bottles sold for over three decades.

The celebration of Pitera’s 3 decades in existence were officiated by Golden Horse Best Actress award winner, Lee Sinje and “Father of Pitera” Mr. Takashi Yoshii. Also present at the momentous occasion were, Miss Pauline Png, Associate Marketing Director-SKII for Asean, Australia, Western World and New Business Models and Mr. Robert Heng of Metrojaya.

 

The benefits of Pitera include the smoothening skin’s surface texture, helps to maintain the skin’s natural renewal cycle at its optimum condition to allow skin nourishment, to balance the skin tone, to enhance skin translucent and crystal clear. It is also believed that, millions of women from around the world have experienced the miracle of this product, which composition remains the same since its debuts in 1980.

Berjaya University College of Hospitality Debuts at Kuala Lumpur

George Soros, the famous guru in the financial industry, has said that he sees no bottom for the collapse in the present global financial situation, but Berjaya Group sees otherwise in hospitality education, amid the current economic directions, by introducing its first Berjaya University College of Hospitality(Berjaya UCH) at 11th & 14th floor, Berjaya Times Square recently.

Newly established on January 2009, with an overwhelmed area size of about 100,000 square feet, Berjaya UCH was set up as an institution of higher learning to converge hospitality, tourism and services management standards to a higher or professional level as well as to meet demand for more highly skilled hospitality professional.

Claimed to possess the state of art facilities which is worth RM50 million and is on par of a five-star hotel, Berjaya UCH offers courses such as; Foundation in Hospitality, Diploma in Culinary Arts, Diploma in Hospitality Management, Diploma in Tourism Management and Diploma in Travel Management, Bachelor of Hospitality Management (Honours) and Bachelor of Tourism Management (Honours) at respectable price of RM38,000 and above (for the whole course duration).

Present at the press briefing, were Berjaya Higher Education Sendirian Berhad, Chief Operating Officer Mae Ho and Berjaya University College of Hospitality (Berjaya UCH), Vice-Chancellor/Chief Executive Officer, Tan Sri Prof Emeritus Dr. Abu Hassan Othman.

Shell Malaysia Unveils its 5 new Ferrari “Model” cars

Global economic is looming with uncertainties and to purchase 5 units of Ferrari cars is totally out of question. However, folks in Malaysia will have the best opportunity to purchase the latest 5 limited edition of Shell-Ferrari miniature cars at all Shell petrol kioks across the nationwide.  Officiated by Dato’ Mohzani Abdul Wahab, Managing Director, Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd at One Utama Shoppping Mall, the five elegant Shell-Ferrari model miniature cars that are available on the shelf, are the 430 Scuderia, FXX Evoluzione, 599 GTB Fiorano, 612 Scaglietti and the 360 GTC. Each car is a detailed 1:38 scale replica and has a unique Touch Steering function on the underside, giving directional control of the cars. This distinctive function allows owners to program the model cars to steer up to 15 different directions for each pull-back.

 

Claimed as the first country to launch this 3rd edition of Shell-Ferrari model cars, this campaign is aimed to reinforce the Shell-Ferrari partnership to allow the Malaysian public to experience the unique “Touch Steering” function that churns out the power and performance in one’s hands with an added feeling of responsiveness. To spice up the excitement of this launch, nationwide roadshows will be organized offering a host of activities that will engage the Malaysian public in fun and exciting activities for all. In addition, visitors to the roadshow can experience the Shell Formula One simulator and learn more about Shell V-Power Racing.

 

Reasonably sold at RM6.90 per unit for a minimum purchase of  RM40 Shell V-Power and RM8.90 per unit for minimum purchase of  Shell Super, Shell Regular or Shell Diesel, Shell Malaysia is allocating more than 3.2 million units this year. Meanwhile, customers can also attain two Shell-Ferrari model cars with the purchase of Shell Helix Lubricants at any Shell Station nationwide. The two model cars are the yellow Ferrari 599 GTB model car with dynamic engine sound, which is only available exclusively with the purchase of Shell lubricants, and the Ferrari 430 Scuderia model car with Touch Steering. These model cars are priced at RM6.90 if one is to purchase Shell Helix Ultra HX7 or HX7 Diesel (4L), and RM8.90 with the purchase of Shell Helix HX5 (3 or 4L).

 

 

On top of the cars mentioned above, there will also be another two cars which will be launched in conjunction with the Malaysian Formula One Grand Prix in April to complete the garage set, so keep a look out during the Formula One season.

 

To complement the car fever, Shell is introducing a Shell V-Power Racing play mat which allows all miniature car fanatics to create own race using the touch steering function of these Ferrari models.  The play mat which retails at RM15.00 each, is available at all Shell stations nationawide and Shell roadshows. This on-going 11-week campaign will be ended on May 11, 2009.

  

For more information, visit www.shell.com.my

Mercedes-Benz Malaysia Is Raising Awareness in CSR

 

 

Mercedes-Benz Malaysia has played its part in Corporate Social Responsibility by providing transport to 20 children at Pedro Shelter Home in a bid to assure that the kids do not miss out on the most important phase of their lives. In addition to the transportation, Mercedes-Benz Malaysia has also made a 12-year commitment to support the basic primary and secondary education of four kids which includes payment of school fees and all their school-going necessities such as uniforms, bags and  shoes.

 

Meanwhile, staff at Mercedes-Benz Malaysia also spend time with the kids on a regular basis where both the staff and the kids have fun-filled days engaged in a variety of activities including tutoring, games and mentoring.

 

Present at the momentous occasion were, Mr. Peter Honegg, CEO & President of Mercedes-Benz Malaysia, Mr. Florian Muellar, Vice President of Sales & Marketing, Mercedes-Benz Malaysia, Mr. Michael Moh, Vice President of After-Sales, Mercedes-Benz Malaysia, Mr. Rainer-Shaefer, Vice President of Sales & Marketing Commercial-Vehicles, Mercedes-Benz Malaysia, Mr. Ralph Kirschmer, Vice President of Finance Controlling & Administration, Mercedes-Benz Malaysia, Brother Anthony Thomas of San Pedro Home and Brother Edmund from El Shaddai Community Home

 

Galeri Petronas Launches A Unique Artwork that Depicts Human Behavior-Human Watching by Jeganathan Ramachandran

To ask someone what day they were born, is a silly question…but it is a rare feat to have an artist with a unique form of artwork that consists of seven paintings and seven potraits, and  each representing the significance of the day in the week to man and women. With such an extraodinary unique understanding of human behavior through the drawings of potraits, GALERI PETRONAS has joint hand in hand with the highly respectable senior Malaysian figurative artist, Mr. Syed Thajudeen to unveil the much-awaited ‘Human Watching – mystical realism and the art of Jeganathan Ramachandran’ exhibition at Galeri Petronas, 3rd Floor Suria KLCC.

 

 

 

 

After culmination of 14 years into human behavior, Mr. Jeganathan Ramachandran, has invented a code of values that is loosely based on a calendar of human character, interaction with Nature, between each other, and ultimately, how it affects the Universe around us. This exhibition showcases an oeuvre of elegant works comprising seven paintings and seven portraits, each portraying the importance of the day in the week to human. These mesmerising and aesthetically-pleasing works are replete with mystical symbolisms that render them as mysterious, yet therapeutic and enlightening as the artworks uncover elements that are personally relevant to the viewer. Officiating the launch by, Tengku Nasariah Tengku Syed Ibrahim, the Director of GALERI PETRONAS, concurs: “The sheer beauty of Jega’s art reveals him to be an accomplished colourist, a proponent of complex forms whose new age narratives add considerably to the carefully considered unity of his pictures.”

 

 

Complementing the artworks is a video, comprising fragments of photographic portraits of famous and anonymous individuals. The video seeks to demonstrate the relationships between facial attributes, gender, personalities and a person’s day of birth. Termed ‘Mystical Realism’ by art writer and curator J. Anu in his essay for the exhibition, ‘JEGANATHAN RAMACHANDRAM : Old Gods, New Gods and the Meaning of Life’, the artist’s works reflect a philosophical and visual investigation into the mysteries surrounding the co-existence of the Universe, Humanity, Nature and Fate.  Despite this, Jeganathan’s works in Human Watching present their many layered meanings through metaphor-driven symbols and clues, which the artist insists be kept open to interpretation. He insists on an active emotional dialogue between the viewer and the image, which will release the `personal energies’ of each.

 

To give an insight into ‘Human Watching’, GALERI PETRONAS will be holding a walkthrough with the artist himself on Saturday, 14 March 2009, at 4pm.  ‘Human Watching’ paintings will be displayed at Galeri Petronas, 3rd Floor of Suria KLCC, till 22nd of March 2009. The programme as well as the exhibition are  free to the public.