Burger King Unveils “Flame” – The Much Awaited Broiled Scent in Malaysia

It is the first of its kind in Malaysia that a fast food chain has launched a new men’s body spray, as Burger King runs by Cosmo Restaurants Sendirian Berhad, a franchisee of BK ASIAPAC, PTE. LTD has introduced “FLAME” a scent with a hint of flame-broiled meat at its Shah Alam outlet recently.

 

Sold out in just 3 days after its debut in US and cost more than US$100 on eBay, the “Flame” is the most talked about in fast food world and it was claimed as the one of the hottest stocking stuffers of the holiday season.

Speaking at the launch, Hasfahlinda Mohd Hassan, Assistant Director of Marketing and Procurement of Cosmo Restaurant Sendirian Berhad said,”…the “Flame” by BURGER KING is one of a kind that captures the scent of seduction with a hint of flame-broiled meat, we are very proud to launch this body and make it available to all BURGER KING enthusiasts…”.

The launch also saw guests, members from the medias as well as customers entertained by Aizat of AF5 rising star, with his hit ‘Lagu Kita’.