Chivas Regal Unveils Its New Campaign “Live with Chivalry”

Aiming to revive the values of chivalry and to live a fulfilling life by promoting a positive point of view on life, Chivas Regal has launched its new global advertising campaign themed; Live with Chivalry at Euphoria by Ministry of Sound, Sunway Lagoon Resort recently.

 

Speaking at the momentous occasion, Mr. Aaron Ang, Brand Manager of Pernod Ricard Malaysia said,”Live with Chivalry is not about preaching and telling people how to behave but more of a point of view or code on life. Through ‘Chivalry’ we are demonstrating the strong values of the brand. It is relevant and aspirational and can lead to a more fulfilled life”.

With an impressive 50 million Euro global advertising campaign, supported by 360 degree marketing-mix investment which includes a significant presence, a new brand identity, on and off trade and Duty Free activity, experiential brand events and PR campaigns, Live with Chivalry is now rolling out Chivas Regal in key markets such as China, Greece and Mexico.