Le Ann Maxima Debuts Its First Flagship at Jaya One

Sets to make an impact in local fashion and retail industry through its highly innovative as well as versatile designs, capturing Asia’s urban women with its tantalising confection of dresses, skirts, shorts, tops and accessories, E-MAXIM Fashion (M) Sendirian Berhad has launched its first brainchild Le Ann Maxima boutique at Jaya One, Petaling Jaya recently.

 

Officiated by Mr. Ivan Poon, General Manager of Le Ann Maxima, Miss Le Ann, Mr. Brian Chang, Senior Vice President of Finance and Marketing and graced by celebrity friends such as Daphne Iking, Sazzy Falak, Belinda Chee, Aishah Sinclair, Alison J Victor, Raja Atilia and Hannah Lo, the momentous event highlighted a fashion extravaganza which gave all the invited guests, celebs and newly signed-on franchisees, a preview of their latest collections, themed “Easy Breezy and Tribal Ethnic”. Easy Breezy features lightweight and pastel shades in soft chiffon and cotton while, Tribal Ethnic brought in a touch of cultural diversity with its bold and asymmetrical prints.

Speaking at Le Ann Maxima’s first outlet with a total retail space of 3,300 square feet, Mr. Ivan explained,”we understand the need for quality clothing that helps us express our individual characteristics through the myriad of styles and colours available to us. Through Le Ann Maxima, we are happy to be able to provide for this need and will further enhance our creations by welcoming independent up and coming local designers to tie-up with Le Ann Maxima to bring their innovative designs to life”.