PROTON Malaysia Has Launched the First ‘Malaysian-made’ MPV ‘Proton Exora’
It is our nation’s hope that one day Malaysia will produce its wholly “Malaysian-made” MPV that emphasises on comfort, performance and safety. And Proton Holdings Berhad has fullfilled those wishes by launching the first homegrown “Proton Exora” 7-seater MPV that runs from design and concept to engineering and manufacturing process at Kuala Lumpur Convention Centre recently.
Attended by Prime Minister of Malaysia, Dato’ Sri Mohd Najib bin Tun Abdul Razak, Former Prime Minister Tun Dr. Mahathir Mohamed and his wife Tun Siti Hasmah Mohamed Ali, the launch has marked a milestone not only for PROTON but for the country. Meanwhile, speaking at the media launch, Chairman of PROTON Holdings Berhad, Dato’ Mohd Nadzmi bin Mohd. Salleh, said,” PROTON is now venturing into MPV segment which has grown in popularity. The Exora will be our answer for the customers out there who are now more conscious about comfort and safety of their family members while travelling. It is designed, engineered and manufactured based on researches and market studies made by PROTON over the years”.Meanwhile, PROTON Holdings Berhad Managing Director, Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir, said, “the Exora engineering feat was developed within 18 months from the time Proton fixed the design (model-fix) to production stage. So far, we have received more than 2500 bookings and this is very encouraging development for us…”.
Powered by 1.6 litre CamPro CPS engine with 4-speed automatic transmission, which incorporates two ingenious technologies namely, Cam Profile Switching (CPS) and Variable Intake Manifold technology (VIM) to produce high power output and rapid response, whilst maintaining fuel efficiency, Proton Exora is a Lotus-tuned, to provide a comfortable longer drive and stable handling in twisty countryside roads.Comes with safety features such as twin front seat airbags and front seat-belt pretensioners, Anti-lock braking system (ABS) and Electronic brake-force distribution (EBD), the Exora offers an extremely strong passenger cell and computer-aided designed crash structure to achieve Euro-Ncap 4 Star safety rating requirements.
Exora’s interior has been enhanced by improved sound-proofing technology to allow driver and passengers to converse clearly, to enjoy music as well as movie display in the vehicle. Its seats offers six different seat folding configurations to provide storage flexibility for large luggage, while the single-lever seat folding mechanism allows the second row seats to be tumbled to provide a wider opening for passengers to hop on to the third row seats. Exora Medium-line comes with an uncluttered and clean grey interior with fabric seats, while the High-line comes with leather and alcantra.
One of the important features inhibited in Exora, that usually found in more European makes, is the incorporation of an electronic device called the Body Control Module (BCM) to offer over 20 different functions, from ‘follow me home lights’ to programmable door locking configurations and wiper speeds, to automatic Hazard light activation during emergency braking from above 96km/h.
Comes in 6 six variant colours, namely, Genetic Silver, Tranquility Black, Haze Blue, Solid White, Gaia Blur and Pyrite Brown, the Exora Medium-Line is priced at RM69,998 and the High-Line (AT) is priced at RM75,998 (on-the-road)
