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Krispy Kreme Doughnuts is on our Malaysian Shore

 A doughnut & a cup of  hot delicious coffee for anyone? Well, Berjaya Corporation Malaysia has launched the first Krispy Kreme Doughnuts’ outlet at Berjaya Times Square recently.

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Officiated by His Excellency, Mr. James R. Keith, American Ambassador to Malaysia, Mr. Jeff Welch, President of Krispy Kreme International, Mr. Jim Rogers, Vice President of Marketing, Krispy Kreme International, and Dato’ Robin Tan, executive Directors of Berjaya Corporation, Krispy Kreme, founded in USA 1937, is a leading branded specialty retailer of premium quality treats, including its signature hot Original Glazed doughnuts.

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Speaking at the press launching, Dato’ Francis Lee, said,”we are proud to welcome Krispy Kreme to Malaysia. Our first store here in Berjaya Times Square is as authentic as it can get, having ingredients directly from United States to recreate the exact melt-in-your-mouth doughnut experience Krispy Kreme customers around the world love”. Meanwhile, Mr. Jeff Welch, said, “a partner like Berjaya is imperative to the continued development of Krispy Kreme brand worldwide. Berjaya’s strong understanding of local consumer and marketplace is a great asset for Krispy Kreme in building a strong brand in Malaysia”.

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In conjunction with the launch, Miss Joey Tham has won the Golden Ticket to enjoy One Year Supply of The World Famous Original Glazed Doughnuts, while Alex Leong has won the Silver Ticket that enables him to have 6 months supply of Hot Original Glazed Doughnuts and Bilal Ahmee has won himself the Bronze Ticket, that allows him to have 3 months supply of Hot Original Glazed Doughnuts. The 4th to 100th participants received vouchers for a month supply each, the 101th to 300th participants were given a prized collectible Krispy Kreme mug with its iconic bowtie logo on the front and back.

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With an area size 0f 1,600 square feet located beside Berjaya Times Square ground floor main entrance, the Krispy Kreme’s Hot Original Original Glazed doughnuts are made from the same secret recipe used for 70 years and the store’s doughnut-making machine ables to produce and glaze nearly 18,000 doughnuts a day.

For more information about Krispy Kreme Doughnuts, please visit www.Krispy.Kreme.com

April 30, 2009 Posted by newzmaker | Food & Beverage, Showroom/Concept Store/Outlet Launches | | 1 Comment