Petronas Introduces Petronas Urania for Heavy Duty Diesel Engine Oils

Widely recognised and well acceptance in European countries for its exceptional reliability, Petronas and its wholly owned company Petronas Lubricants Intenational (PLI) has unveiled its internationally heavy duty lubricants for diesel engines; Petronas Urania at Kuala Lumpur Convention Centre recently.

Aiming to be ranked among the top 5 lubricant companies in the world, PLI (established in November 2007) commands a global sales volume of about 625 million litres, placing it among the top 15, will also be introducing PETRONAS Urania Supremo CJ-4, the brand’s most technologically advanced lubricant that has been developed based on patented low-ash technology to allow it to meet the latest emission standards, replacing Motolub, PETRONAS’ current brand of heavy duty diesel engine oils.

Unlike Motolub, Petronas Urania will be marketed worldwide and the product range comprise 15 grades that comes with 5-litre bottles, 18-litre pails and 209-litre drums, where each grade tailored for specific applications.

Officiated by Chairman of Petronas Dagangan Berhad (PDB) and Petronas Lubricants International Sendirian Berhad (PLI), YBhg. Datuk Anuar Ahmad, Chief Executive Officer of PLI, Mr. Aldino Bellazzini, Managing Director and Chief Executive Officer of PDB, Mr. Mohd Sabarudin Mohd Amin, General Manager of Marketing Strategy PLI, Mr. Domenico Ciaglia, Tn. Haji Shobri Abu Bakar, General Manager of Lubricant Division PDB and Mohd Sanef Osman, Manager Research and Development of PLI, Petronas Urania has exceeded all major original equipment manufacturers’ (OEM) standards/compliances and specifications in the US, Europe and Japan, and is the only brand recommended by IVECO, a leading European commercial and industrial vehicles manufacturer.

In his press briefing, Mr. Ciaglia said,”the company has a very ambitious plans  and expects Urania to contribute up to 20% of the company’s sales for the current financial year ending on March 31, 2010″.