Sony Launches Walkman is….Campaign

SONY (Malaysia) Sdn Bhd (currently with a staff strength of 300 and authorised dealers of 500) began operations in Malaysia on 31 October 1973, specialising in marketing, sales and services with its highly innovative and advance display electrical equipment as well as wide range of creative sound and entertainment systems, has introduced the latest Walkman NWZ-A820, NWZ-A720 series and the NWD-E020F at Berjaya Times Square, the heart of Kuala Lumpur recently. Present at the event were, Mr. Naoi Sudo, Managing Director of Sony Malaysia and Mr. Taku Taguchi, Product Manager of Marketing Division, SONY Malaysia.

The Sony theme Walkman is… Campaign, is specifically designed to target the young generations and the consumers who are young-at-heart, who are fashionably cool, fun and always on the go and looking out to experience something new with a touch of excitements. The objective of Walkman is… campaign is to revitalize and revolutionize the Walkman consumers’ market and to introduce its latest trend and features in mobile entertainment to promote Sony’s Walkman MP3 players as the perfect companion for people around the world to enjoy their favorite and latest tunes on any occasions.

Introducing the latest Walkman NWZ-A820 and NWZ-A720 series (available in 4GB, 8GB and 16GB models), both series are able to store up to an impressive 62 hours of video or 3800 songs. The 2.4-inch QVGA LCD screen features 320×240 pixels, able to display up to 262,144 colors, which can deliver smooth, high-resolution video playback at up to 30 frames per second ambined with vibrant and accurate color reproduction. Implemented for the first time, the NWZ-A820 series also incorporates Bluetooth wireless technology, hence, eliminating the usage of wires while streaming favorite tunes. A convenient button is placed on the side of the walkman player to enable one-touch connection to functionality of this unique device.

In addition to its vast exciting features, the NWZ-A720 and NWZ-A820 series, also support the open audio formats of MP3, non-secure AAC, security-enhanced Windows Media Audio (WMA), Linear PCM and JPEG files for photos.

Sony Malaysia has introduced Zakwan, an experience skater from Malaysia as its brand ambassador for the latest Walkman A series. Just like his fluent heart-pumping skating moves, Zakwan reflects NWZ-A820 and NWZ-720 series’ the sleekness and light-weightness, at the same time, delivering high quality of audio and video playback for continuous enjoyment.

In conjunction with the introduction of Walkman A Series, Sony Malaysia also unveils its Walkman E series which features replaceable Style-Up panels that allow users to change the color of their Walkman to suit their wardrobe or mood. The NWD-E020F (available in 1GB & 2GB) comes with Style-Up panels that are available in five different sets : Pure White and Precious Gold; Luxury Pink and Jewel Pink; Ocean Blue and Forest Green; Urban Black and Shiny Silver; as well as Blazing Red and Indigo Blue. This fashionable gadget is equipped with an FM tuner and 3-line colour LCD display, enabling users to enjoy the best of both music world as well as convenient song navigation.This model supports the open audio formats of MP3, security-enhanced Windows Media Audio (WMA), non-secure AAC and Linear PCM, enhancing file compatibility.

Sony Malaysia has introduced the popular local dance group Racken Force, formed by a team of very talented youngsters to be the group brand ambassador for its latest Walkman NWD-E020F series. The group was selected because it embodies the spirit of the new Walkman E series as being stylish, creative and energetic.

The New Walkman A Series with Built-In Bluetooth A2DP is retailed from RM699 to RM1299 (depends on the storage ranging from 4GB to 16GB). The A Series Bluetooth Headphone Package is retailed from RM799 to RM1399 (depends on storage ranging from 4GB to 16GB). The New Colourful Range of NWD-E020F, E Series Walkman with MP3 Player is retailed at RM299 for NWD-E023F (1GB) and RM369 for NWD-E025F (2GB).

For further information on Sony Walkman, kindly log on to www.sony.com.my or contact Connie Goh at 03 2295 0200 ext 8533/ email : connie.goh@ap.sony.com.