Canon Marketing Malaysia Unveils A Wide New Range of Photographic and Digital Solution Products

In its painstaking effort to fulfill the needs of wide range photographic and digital solution consumers, Canon Marketing (Malaysia) has introduced full range of cameras to serve beginners, amateurs, entry-level as well as professional users, namely with DIGIC 4 cameras(IXUS 980IS & IXUS 870), Powershot models such as, SX110IS, A2000 IS, EI, SX10IS and SX1 IS and the camera for professionals EOS50D as well as EOS 5D Mark II.Present at the momentous occasion were, Mr. Liew Sip Chon, President & CEO of Canon Marketing (Malaysia) Sendirian Berhad, Mr. Donny Ling, Head of Operation Consumer Imaging & Information Division, Assistant Director of Canon Marketing, Miss Sandy Lee, Marketing Manager of Canon Marketing, Stephanie Kok, Marketing Manager of Canon Marketing, Miss Chong Lip Wei, Marketing Manager of Consumer Imaging & Information Division and Mr. Julian Thean, Assistant Marketing Manager of Consumer Imaging & Information Division.

The DIGIC 4 imaging technology that has incorporated in IXUS 980 IS (3.7x optical zoom with Optical Image Stabilizer) and IXUS 870 IS (4x optical zoom with Optical Image Stabilizer), provides a remarkable high speed rendering of fine detail, natural color reproduction, minimal noise and enhanced signal processing speed. The IXUS 980 IS, powered by DIGIC 4 (successor to IXUS960) with 14.7 megapixels is equipped with Manual controls to produce superior image quality and minimal noise, that comes in high-quality finishes, with a choice of matte black and silver. The IXUS 870 IS (gold or silver color) comes with 10 megapixels also powered by DIGIC 4, supports wide-angled shooting (28mm), offers Continuous AF Servo, Intelligent Contrast Correction and Face Self-Timer. The IXUS 870 IS is retailed at RM 1,338 (includes free Case and a free 4GB SD card).

Bearing in mind to serve the needs of young users who are looking for a combination of slim, sleek and intelligent, Canon Malaysia introduces its famous Powershot models namely, Powershot SX110IS (9 megapixels) that has created a new breakthrough from its predecessor by providing massive 10 times Zoom, easy-to-use Manual Controls for fussy professionals, the ISO sensitive P mode, TV and AV modes (for aperture and shutter speeds). Other features such as, Face Detection technology, HI-ISO with Motion Detection Technology, Face Selector Button, Auto Red Eye correction and Image Inspection Tool has been included. PowerShot A2000 IS (10 megapixels) comes in a slim and compact design with a 6 times Zoom OIS is powered by DIGIC III Imaging Processor, Face Detection technology AF/AE/FE/WB & AF point zoom (with OIS), noise reduction technology, Face Selector Button and Auto Hi-ISO mode (with Motion Detection). New modes such as, Easy, Sunset and ISO3200 are included to enhance the A2000IS memory. PowerShot A1000IS has a similar version to A2000IS but it comes with a 4 times Zoom, a 2.5-inch LCD screen and four attractive colors namely; Desert Bronze, Deep Ocean, Wine Berry and Volcanic Gray. The PowerShot E1 completes the line-up with similar technology namely, DIGIC III Imaging Processor, advance Face Detection Technology, Hi_ISO Motion Detection Technology and a snazzy Face Selector button. Available in 3 colors, namely cotton pink, aqua blue, and vanilla white, PowerShot E1 offers 10 megapixels, 4 times Zoom with OIS and 3 added scene modes of Easy, Sunset & ISO 3200. The Canon PowerShot SX110IS, A2000IS, A1000IS (with free 2xAAsize batteries) and E1 are available at all authorised Canon dealers with a recommended retail price of RM 1,099, RM799, RM699 and RM699 respectively.

Combining PowerShot models with DIGIC 4 imaging processor technology, Canon Malaysia introduces PowerShot SX1 IS, G10 and SX10 IS. Incorporated with DIGIC 4 processor, PowerShot SX1 IS (10 megapixels) is also the first Canon compact digital camera to implement the CMOS imaging sensor (CMOS is an award-winning imaging sensor found in Canon’s EOS professional D-SLR range). With 20 times Zoom lens (with lens-shift type image stabilizer) and a shooting capability of 16:9 ratio (1920×1080 equivalent of 35mm film) as well as high-speed AF and high definition AE/AWB, it offers a FULL HD recording on moving pictures. The Ultrasonic Motor (USM) and Voice Coil Motor (VCM) systems enable a high-speed, silent and accurate drive for a quick zoom and precise auto-focus. The PowerShot SX10 IS not only offers DIGIC 4, 10megapixels, 20x Zoom, wide-angle (28mm) compact camcorder abilities and variable-angle LCD screen, but it also comes with Hot Shoe, SD storage and a convenient 4AA-battery option. PowerShot G10 is designed for power and panoramic usage, comes with DIGIC 4 engine, 5x Zoom, wide-angle (28mm) and a superb 14.7megapixels. This model also features 3-inch PureColor II LCD screen, Hot Shoe function and SD storage.

Powered by 21.1 megapixels full frame CMOS sensor with EOS intergrated cleaning system, 14-bit analog-digital conversion to produce the highest image quality with finer tonal gradation, DIGIC 4 engines to offer real-time face detection AF during Live View shooting, Auto Lighting Enhanced Optimizer which automatically corrects image exposure, automatic correction of lens vignetting, and convenience of HDMI output, Canon EOS 5D MarkII caters to professional photographers and advanced photography enthusiasts who demand the best. The EOS 50D comes with DSLR’s power and versatility, the EF-S 18-200mm f/3.5-5.6 IS, 11x Zoom, lens format of 35mm that is equivalent to 29-320mm to enables photographer to capture wide range of scene. The EOS 50D is retailed at RM4,499 (body only), while EOS50D Kit18mm-55mm IS retails at RM4,999 and EOS50D Kit 18mm-200mm IS retails at RM6,399 and EOS50D Kit 17mm-85mm IS retails at RM5,899.

Meanwhile, Canon Marketing also introduces its new range of high definition camcorders namely, HG20, HG21 and HF11 that features True 1920×1080 Full HD experience by capturing Full HD Video using Full HD Cmos Sensors. The HG20 (comes with 120GB built-in storage) & HG21(comes with 60GB built-in storage) model, the highly efficient H.264 codec enhances all recorded data by allowing video compression without compromising on image quality, and both camcorders offers anti-impact Tamper provided by rubber cushions, magnetic head withdrawal systems that automatically retracts the magnetic writing needle when the camera is dropped & buffer memory recording to store video in memory buffer to prevent recording disruption from power cuts and drops. HF11 implements Dual Flash Memory, with ultra compact and lightweight body, instant start-up, ultra silent and 32GB built-in memory that enables 12 hours 15 minutes recording in LP mode. Overall, HG20, HG21 & HF11 offers optical 12x Zoom, Secure Digital (SD) & Secure Digital High-Definition card (SDHC) compatible, and a helpful copy function between memories to navigate recorded footage easily. The Canon HG@), HG21 and HF11 is retailed at RM4, 699, RM4,999 & RM4,999 respectively.

To provide digital technology in high resolution scanning at a fast pace, Canon Marketing introduces 3 new smart scanners namely CanoScan 5600F, LiDE 200 and LiDE 100. CanoScan 5600F offers high-quality 4800dpi CCD scanner for documents & film, with a capability of scanning A4 color document at 300dpi in 11 seconds. CanoScan 560F also requires no warm-up time, the use of high brightness White LED as the source for reflective scans and a built-in power source to replace external AC adaptor for additional portability. Not forgetting to offer scanners with great value for home & office users, Canon Marketing also unveils LiDE 200 and LiDE 100 scanners to provide low-power consumption LED, Advance Z-Lid to facilitate scans of thick books and magazines with ease, and smart in utilizing office space. LiDE is enhanced with “scan” buttons for intuitive operation & compatible with USB 2.0 Hi-Speed too. The CanoScan 5600F, LiDE 200 and LiDE 100 are retailed at RM280, RM505 and RM700 respectively.

Canon Marketing also provide highly advance projectors such as, XEED series that comes with exceptional contrast and color rich pictures that incorporates AISYS optical system. The XEED SX80 allows easy projection of high quality images from High-Definition camcorders, DVD players and digital cameras. The XEED SX80 Multimedia Projector built with SXGA+ (1400×1050) resolution to attract audience with crisp details and outstanding color reproduction, is retailed at RM19,000.

Returning to its Japanese roots that features sleek curves in ergonomic shape, Canon Marketing has released its new SELPHY ES3 and ES30 compact photo printer for consumers who are seeking a chic but powerful portable photo printer. Powered by DIGIC II processor to enhance quick printing and high quality image, SELPHY ES3 and ES30 come with over 10 image effects, with 3 additional new effects (Nolstalgic, Modern Bright & Pinhole). The SELPHY ES3 and ES30 incorporate a mini built-in editing suite for quick adjustments on exposure, brightness, contrast and color saturation, both models uses SELPHY’s signature Easy-Photo Pack cartridge. Photos can be previewed through 3.5-inch for SELPHY ES3 or 3-inch for SELPHY ES30 LCD screen and printing can be initiated with a touch of a button. Bluetooth (adaptor sold separately) and IrDa (SELPHY ES3 only) capabilities allow users to connect and upload photos from the mobile phone. Canon SELPHY ES3(comes with a 1GB built-in flash memory) and ES30 are retailed at RM 799 & RM649 respectively.

To provide super, great quality photo printing for the home and office, Canon Pixma iP4680, iP3680 and iP1980 (come with built-in Auto Photo Fix removes “red-eye” easily with ‘Easy Photo Print-Ex” software) offer incredible value with photo-lab quality. The iP4680 (with duplex printing option that prints borderless photos up to A4 size) and iP3680 features PictBridge connectivity, high-speed printing and allows printing for up to 9600×2400 dpi (max), 1 pl (min) with Canon’s FINE technology. The Canon PIXMA iP4680, iP3680 and iP1980 printers are retailed at RM508, RM338 and RM188 respectively.

In providing the latest range of affordable monochrome and color printing solutions, Canon Laser Shot LBP3250 (monochrome), LBP5050 (color) and LBP 5050N (color & network) printers have set a new platform as the next generation printers that packed with better and quicker printouts without sacrificing quality for quantity. Ideal for private home use, users will find the Laser Shot LBP5050 to serve their needs. On-Demand Fixing Technology effectively eliminates the need for warm up time. The Canon Advanced Printing Technology (CAPT 3.0) and Hi-Smart Compression Architecture (Hi-SCoA) enhanced the host computer’s memory and processing capabilities instead of relying on the built-in memory. USB 2.0 Hi-Speed enables LBP3250 and LBP5050/5050N to transfer at high speed.The Canon Laser Shot LBP3250, LBP5050 and LBP5050N are retailed at RM1,100, RM1,199 and RM1,650 respectively.

The new range of Lifestyle PIXMA printers from Canon to provide an All-In-One intelligent function and compact space are MP988, MP638, MP628, MP545, MP486 and MP245. The ChromaLife 100+ system ensures that photos are preserved in their original form for up to 300 years. Other features include the bundled Easy-PhotoPrint Ex software that allows easy red-eye removal, Quick-Start, Auto Scan Mode (automatically recognises the document type-photo, post card, newspaper, document and even business cards) and Camera Direct mode automatically offering photo-lab quality printing (up to 9,600 x 2,400 dpi). PIXMA MP545 features laser quality speed and quick start operation, while the PIXMA MP628 allows the user share text printing and scanning duties between multiple PCs (using WiFi connectivity). PIXMA MP638 provides multi-tasking and high quality scanning at 2,400×4,800 dpi and also enabling auto duplex printing, two-way paper feeding and DVD/CD label printing, while PIXMA MP988 features a six-ink system that uses a special grey ink to produce professional standard monochrome color photos with wireless connectivity. The PIXMA MP988, MP638, MP628, MP545, MP486 and MP245 retail at RM1588, RM938, RM988, RM698, RM448 and RM318 respectively.

Canon’s newly launched binoculars namely 8×25 IS, 10×30 IS, 10×42 L IS WP, 18×50 IS AW, 15×50 IS AW and 12×36 IS II, employ the Image Stabilizer(IS) technology to minimise binocular shake and its Vari-Angle Prism (VAP) has two sensors – vertical & horizontal to detect motion. The Canon’s technology engineered lenses provide eyeglass users a Long Eye Relief feature for comfort viewing and an optional anti-fog eyepiece, a waterproof or water resistant to withstand rain & humidity, non-slip rubber used to structure the exterior for better grip. The Canon’s binocular series, 8×25 IS, 10×30 IS, 10×42L IS WP, 18×50 IS AW, 15×50 IS AW and 12×36 IS II are retailed at RM999, RM1499, RM4199, RM3649, RM3349 and RM2199 respectively.

For more information about all the newly launched Canon products, log on to www.canon.com.my

Sony Introduces Alpha900-The World’s Highest Resolution Full Frame D-SLR

Sony Malaysia complements its present range of full frame DSLR by unveiling the new alpha 900 (a900) D-SLR at Le Meridien recently. Present at the event were, Mr. Naoi Sudo, Managing Director of SONY Malaysia, Mr. Katsuyuki Kaneko, General Manager of AMC Marketing Department Digital Imaging Business Group, SONY Corporation,and Mr. Ichiro Takagi, deputy President, Corporate Planning & Peripheral Products Business Digital Imaging Business Group. With the highest precision alpha series lenses, its’ high pixel count and large size assure enhanced image detail and a wider dynamic range that enables colors and subtle tonal. The a900 is equipped with 24.6-megapixel 35mm full frame size CMOS sensor Exmor using proprietory Sony planarization technologies to ensure an ultra-flat surface across the entire imaging area.

Claimed as the first DSLR camera which incorporates full frame Steady Shots INSIDE (built-in) that enables image stabilization system 1.5 times more powerful and 1.3 times faster than its predecessor, the a900 body-intergrated anti-shake system also uses a full-frame sensor for first time.

The newly developed dual BIONZ technology infused a vast advancement in image processing speed and power, resulting the massive amount of image data captured by the 24.6 -megapixel Exmor CMOS sensor (5 frames per second) can be processed instantly, assuring users an extremely quick shooting response and produces a truly lifelike as well as natural color. In addition, the DUAL BIONZ engines apply advanced noise reduction algorithms twice-initially at RAW data conversion and at the progress of image processing to minimise noise output.

Featuring a high-quality optical glass pentaprism and a new high-power condenser lens, the a900 is uncompromise in implementing a truly exceptional brightness, full-size 100% optical viewfinder that comes with 0.74x magnification. The Intelligent Preview, which is implemented on a900 for the first time, allows users to capture shots directed into the internal camera memory and simulate its effect with several optional settings that can be highlighted in 3-inch, 921,600-dot Xtra Fine LCD monitor, and 13 image customization styles can be created with the aid of Creative Style settings (namely, Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night View, Autumn Leaves, B/W and Sepia).

With the a900’s D-Range Optimizer function, the camera automatically analyses the scene before performing optimization and adjusts gradation reproduction parameters to assure optimum exposure balance for the users, and the D-Range Optimizer bracketing function also records images at three different optimization levels to allow best-shot selection.

A newly developed center dual-cross 9-point AF sensor system is incorporated, to provide an extremely fast and accurate autofocusing in low lighting and low contrast situations. With an additional of 10 invisible assist AF sensor, the a900 is totally enhanced with shooting accuracy as well as subject detection (when Wide area AF mode is selected) using F2.8 or larger aperture lenses.

Built with lightweight magnesium alloy and durable rubber seals to prevent dust and moisture, the durable a900 is compatible to BRAVIA HDTV using a HDMI cable, SONY VAIO computers, SONY Blu-Ray, and SONY S-Frame digital photo frames. The suggested retail price for new ALPHA900 is RM9,999 for body only and it is available at all SONY concept store as well as authorised dealers’ outlet nationwide.

Alpha system G series lenses are designed and constructed to the highest standards of optical excellence and incorporate proprietary Sony technologies to maximize imaging performance. G lenses feature circular aperture mechanisms for smooth, attractive background defocusing and make lavish use of high-quality aspherical and ED optical glass elements to enhance clarity and sharpness. Carl Zeiss lenses are top-quality optics with ED and super ED glass elements ensure unrivalled clarity, high contrast and resolving power and defocusing characteristics, with true-to-life color and exceptionally rich tonal gradations and textural detail. For more information about the new alpha900 and its lenses product, please log on to www.sony.com

Nikon Malaysia Introduces Versatile D90 and 5 New Coolpix Compacts

In gaining upper ground to capture local market, Nikon (Malaysia) Sendirian Berhad has launched 5 new Coolpix compact cameras and the extreme functionality D90 Digital SLR recently. Present at the event were, Mr. Stephen S.T. Ng, Nikon’s Malaysia General Manager, Consumer Products Department and Mr. David Ng, Nikon’s Malaysia Marketing Manager.

Equipped with 10MP, Touch panel, 5 times optical zoom-NIKKOR lens, 3.5-inch LCD, Scene Selector, Touch Motion Detection Anti-Shake AE/Face-priority AF control and makro close up of 9cm from the subject, the Coolpix S60 also features touch-screen interface that enables fingertip shooting control and Smile Mode that automatically releases the shutter when the selected subject smiles. Nikon Coolpix S60 retails at RM1,288.

Claimed as the world’s most compact design with a stainless steel surface as well as comfortable thumb rest, the Coolpix S710 features a massive 14.5 megapixel resolution (MP) to capture the finest details, 3.6x Zoom-NIKKOR lens with 28mm wide-angle capability, optical lens shift VR image stabilization, 3.0-inch high resolution LCD, light sensitivity range up to ISO 12,800 to take sharper, more natural-looking photos in lower light conditions or to capture fast-moving subjects with extreme clarity. Nikon Coolpix S710 retails at RM1,088.

Featuring the world’s fastest start-up time of a mere 0.7 seconds, the optimized performance of the Coolpix S610c & S610 allow users to capture subjects at an unbeatable speed. The S610c and S610 is enhanced with 10MP, 4 times Zoom-NIKKOR with 28mm wide-angle capability, 3.0-inch high-resolution wide-viewing angle LCD monitor, Scene Auto Selector. The S610c is equipped with the world’s first implementation of WPS (Wi-Fi Protected Setup) to allow wireless connection via Nikon’s my Picturetown Internet services directly to photos storage automatically and Picture Bank, or upload directly to blogs and websites for easy posting. Nikon Coolpix S610 retails at RM1,048.

Packed with an extremely swift response and advanced functions, the Coolpix S560 is equipped with 10MP clarity, 2.7-inch LCD monitor with anti-reflection coating, ISO3200, Face-priority AF, and 5x Zoom-NIKKOR lens to produce quality image and delivers creative telephoto focal range as well as macro shooting ability from as close as 10cm (4 inch) to the subject. Coolpix S560 retails at RM888.

To create high performance of imaging brilliance, P6000 is the first Coolpix that can record images in RAW format and has a built-in GPS unit to record exact location the image was captured, including the longtitude and latitude “geotags”. Intergrated with 13.5 MP, optical viewfinder, 2.7-inch LCD monitor with anti-reflection coating, optical lens shift VR image stabilization, manual focus, ISO 6400 capability, wireless remote control ML-L3 for wireless shutter release, and distortion control, the Coolpix P6000 is able to expand its focal range to 21mm (35mm format equivalent) by adding the optional wide-angle converter lens. The built-in accessory shoe supports advanced i-TTL flash control for external Speedlights.

Dubbed as Nikon’s next generation D-SLR with unmatched ergonomics and high performance, Nikon D90(12.3 MP) incorporates newly developed DX-format CMOS image sensor with technology directly inherited from D300, Nikon’s DX-format flagship. Powered by EXPEED technology to produce high-resolution pictures at remarkable speeds, while enabling speedier continuous shooting, the technology also enables Live View and the new Face Detection System. Other extra features are Hi 1 (ISO 6400 equivalent), dust reduction, Picture Control with 6 optional settings to choose for customizing images, sophisticated Active D-Lighting for high-contrast lighting situations, Scene Recognition System with the Face Detection System which utilizes a 420-pixel RGB sensor to analyze immense amounts of scene and color information, built-in pop-up flash commands Advanced Wireless Lighting that is equipped with Nikon’s i-TTL (18mm lens coverage) flash control, new reliable Advanced Scene Modes, quick responses 0.15-second start-up time and 4.5 frames a second for up to 100 shots, versatile practical 11-point AF system (Multi-CAM 1000 autofocus module), and capable of transferring to my Picturetown online storage via supporting NEF (RAW), JPEG, MOV and AVI file formats. The D90 is also the first Digital Single Lens Reflex camera in the world to have video recording mode or D-Movie.

In conjunction with the launch, Nikon also celebrates their camera’s 60th Anniversary and NIKKOR’s 75th Anniversary and last year Nikon marked its 90th Anniversary and commemorated the sale of over 45 million NIKKOR lenses worldwide. All Nikon’s products are available at Nikon’s authorised dealers nationwide.

For more information, please visit www.nikon.com.my

Canon Heats UP With Taiwan Super Boy Band “FAHRENHEIT” & I.M.IXUS Campaign

Canon Marketing (Malaysia) Sdn. Bhd has introduced Taiwan’s hottest boy band Fahrenheit as the new Brand Ambassadors for its full range of digital cameras. The Taiwanese boy band Fahrenheit is comprise of four members : Jiro Wang, Calvin Chen, Wu Chun and Aaron Yan, are in Kuala Lumpur to participate in a series of print advertisements, TV Commercial productions for the soon to be released “I.M.IXUS” campaign.

The Marketing Manager of Canon Marketing (Malaysia) Sdn. Bhd, Miss Chong Lip Wei said ” Canon Marketing Malaysia is delighted to sign Fahrenheit as the Brand Ambassadors, is to reflect the Canon digital camera range as they are both stylish, cool, outstanding and sought after by many, especially the youth and young-at-heart consumers”. This campaign is targeting at the youth segment of consumers’ market.

It is claimed that Canon IXUS series and Fahrenheit share the similar traits as both are appealing to the stylish and young generations. Canon IXUS series is the result of a perfect fusion of technology and style, whereby, four new models has been introduced early this year, the IXUS 80 IS, IXUS 85 IS, IXUS 90 IS and IXUS 970 IS. The entry level IXUS 80 IS features a compact, curved design for the first time and comes in five attractive colour variations with 8.0 Megapixels, 3x zoom with Optical Image Stabilizer and 2.5″ high-resolution LCD with PureColor II Technology.

The Canon flagship models IXUS 970 IS, powerful IXUS 85 IS and trendy IXUS 90 IS digital cameras are equipped with OIS (Optical Image Stabilizer) and DIGIC III imaging processor that enhances Canon’s Face Detection Technology and Red-Eye correction for superb portrait shots, with efficient processing and Noise Reduction.

For more information about Canon products, log on to www.canon.com.my and click on Global Sites.