Panasonic Malaysia Unleashes its Revolutionary G,S and X Series In Plasma and LCD

As we look at the past, we are able to witness how TV has evolved throughout the years, from a huge square heavy box to an elegant looking, light and thin new generation plasma or LCD filled with various new link features that ables to connect to digital camera, camcorder and back to plasma TV. Understanding all these needs to cater wide range of consumers, Panasonic Malaysia has launched the latest line-up for 2009 Viera plasma and LCD TV models in three series, namely G,S and X that comes with screen sized from 32 to 50 inches.

Speaking at the media launch, which was held at Sunway Pyramid yesterday, Mr. Tony Endoh, Managing Director of Panasonic Malaysia said,”the core technology for this year’s models is NeoPDP technology that is designed to achieve next-generation levels of efficiency and picture quality in three key areas like a new cell structure, new materials and processes and new drive”. Director, Regional Sales & Marketing of Panasonic Asia Pacific Pte. Ltd, Mr. Hiroyoshi Suga, said, “in terms of TV sales, Malaysia is taking the leadership in Asia Pacific region, we are confident to achieve market share that we aspired for…”. Meanwhile, Mr. Hirofumi Wada, General Manager of Panasonic Audio Visual Network Company, said” we would like to introduce value added product that reduce energy consumption that comes with enhanced moving picture resolution…”.Mr. Endoh also added,”our LCD models are using the IPS Alpha panel with large aperture ratio that provide clearer moving pictures, high contrast and wide colour viewing angle”.

With this year’s theme “No Viera No Life”, Panasonic Malaysia will be  holding a 5-day “Panasonic Revolution 09 Roadshow”  from 25 until 29 March at Sunway Pyramid Shopping Centre showcasing the world’s largest 150-inch plasma and the ultra slim 8.8mm 50-inch Neo Plasma together with a super high-efficiency 42-inch Neo Plasma with triple luminance efficiency.

To create awareness on its unveiling of new Viera range to all Malaysian consumers in other major cities, Panasonic Malaysia is promoting 3 types of Viera Caravan Roadshows from April to September 2009, namely City, Rural and East Malaysia Caravan. The City Caravan carries the theme ‘Digital, Home Entertainment Roadshow, the Rural Caravan carries the theme ‘World of Full High Definition Roadshow’ and Caravan foe East Malaysia carries the theme ‘World of High Definition Roadshow’.

Sony Malaysia Releases The Much Awaited PLAYSTATION®3 (PS3™) at One Utama Shopping Centre

Hundreds of avid PS3 gamers camped at the entrance of One Utama Shopping New Wing for two days prior to the official launch on 20th September 2008 and this new generation multi functional complete entertainment system was well received by all Malaysians, as, Sony Malaysia, appointed by Sony Computer Entertainment Hong Kong Limited (SCEH) has unveiled Sony Playstation 3 with a grand style.

Speaking at the launch, Mr. Naoi Sudo, Managing Director of Sony Malaysia Sendirian Berhad said “the timely introduction of PS3 coincides with Sony’s aim in providing full high-definition entertainment to every home”. Sony Computer Entertainment Asia President, Mr. Tetsuhiko Yasuda said ” the timing of PS3 launch in Malaysia was good as the market for high-definition products and broadband infrastructure to support the PS3 system is growing at a rapid pace in Malaysia”.

Meanwhile, Mr. Taku Taguchi, General Manager of Product Marketing Division, Sony Malaysia echoed Mr. Naoi Sudo sentiment by expressing,”the new generation PS3 has given all Malaysian gamers a total enjoyment of a complete range of multi function entertainment features, due to its Blu-Ray player capability, Cell Broaband Engine, DUALSHOCK 3 Wireless Controller, HDMI output, and WiFi connectivity to surf internet”. Mr Taguchi also added “to date there are more than 200 games title available on the shelf and the price of the games is expected to be affordable in future”. Also present at the event were, Mr. Keiichiro Kondo, Managing Director of Sony Computer Entertainment, Hong Kong Limited, Mr. Pradeep K. Tewani, Managing Director of UPTRON (PTE) LTD and Mr. Patrick So of One Utama Shopping Centre.

On the other hand, three lucky winners namely Joey Lim Chee Yee, James Chong and Ean J. Chan, has each won a RM1,000 cash voucher when they became the first 3 customers to purchase the Sony Playstation 3 game console that officially went on sale in Malaysia yesterday. In conjunction with launch of PS3, Sony Malaysia also received the prestigious Malaysia Book of Records for holding “The Longest Video Game Marathon” at One Utama Shopping Centre.

The PS3 for Malaysian market is 80GB storage version and is retailed at RM 1,599. Sony Malaysia Sendirian Berhad and UPTRON (PTE) LTD will be the official joint distributor for Sony Playstation 3 in Malaysia and Sony PS3 will be available at all Sony concept outlets as well as authorised dealers across the nation.

For more information about the new PS3, visit www.sony.com.my or http://asia.playstation.com/my

Sony Malaysia to Launch the All Gamers Favourite-Sony PLAYSTATION®3 (PS3™) at One Utama Shopping Centre

The much awaited Sony PLAYSTATION®3 (PS3™) that will take all Malaysian gaming enthusiasts by storm, will be unveiled this coming 20th September 2008 at One Utama Shopping Centre, Petaling Jaya. The General Manager of Product Marketing Division, Sony Malaysia, Mr. Taku Taguchi said,” this time the new PS3 has a bigger storage capacity of 80GB, introduction of latest Soul Calibur IV game and one optional selected PS3 game, all cost at an affordable price”.

Sony Malaysia has also prepared a special launch package to its 120 loyal PS3™ gamers. The first 120 early birds to reach PS3™ booth in conjunction with the launch of PS3™ (which is on 20^th September), will have the opportunity to purchase the special edition PS3™ at RM 1,799, inclusive of 1 unit 80GB PS3™, the latest Soul Calibur IV™ game software, plus one optional selected PS3™ game¹. The special launch package comes with a free custom made PS3™ tote bag and Soul Calibur IV™ CD holder. There will be cash voucher giveaways worth from RM150 to RM1,000 for the 120 early birds who purchase the special launch package. The stand-alone price of PS3™ is RM 1,599. Besides PS3™ launch and roadshow, the new PS3™ will be available at all Sony Style outlets and selected² Sony Centre outlets from 20^th September onwards.

Meanwhile, in its aim to achieve and to be recognised as the Malaysia’s longest gaming competition recorded in The Malaysian Book of Records, Sony Malaysia, for the very first time, will be organising PS3™ game challenge marathon – “Longest Video Game Marathon” at One Utama Shopping Centre. The PS3 challenge will commence on 19^th September and ends on 20^th September.

To spice up the new PS3 launch and to be recognised in The Malaysian Book of Records, there will also be a Game Girls Competition of which the winner at this competition will get once in a lifetime opportunity to represent Malaysia at the Asia Game Show, better known as AGS, in Hong Kong for the final competition commencing from 19^th to 22^nd December 2008.

Other activities that run concurrently with the launch, include exciting PS3™ product highlights, interactive games activities, and special packages up for grabs.

1 Optional games include Ninja Gaiden NINJA GAIDEN Σ PLAYSTATION 3 the Best, Resistance PLAYSTATION 3 the Best, Ratchet & Clank Future: Tools of Destruction (Asian Version) PLAYSTATION 3 the Best and Assassins Creed., Resistance, Ratchet and Clark and Assassins Creed.

2 Location of Sony Centre: Low Yat, Pavilion, Sunway Pyramid, Mid Valley, One Utama and The Gardens,.