Salvatore Ferragamo Autumn/Winter’ 09 Collection Debuted at Pavilion KL

Autumn/Winter is here and sales are on. The weather is getting colder and colours are even vibrant as ever. For fashion brand Salvatore Ferragamo Autumn/Winter’ 09 Collection is all about elegance, classy, finest luxurious and couture designer brands.

Held at Cafe Stelle, Pavilion Kuala Lumpur, in partnership with  EON Banking Group, to pamper the EON BANK Pavilion cardholders with outrageous promotions and soaring discounts at more than 40 luxury designers’ brands all nestled in the Couture Pavilion precinct, the 3-day fashion delights, have highlighted well known brands, namely,  Alexandre De Paris, Alfred Dunhill, Armani Exchange, Bally, Burberry, Bvlgari, Cafe Stelle by Raffles, Calvin Klein, Canali, Celine, Chopard, Diane von Furstenberg, DKNY, Juicy Couture, L’Occitane, Longchamp, Liuligongfang, Marc by Marc Jacobs, Maxmara, Mikimoto, Mondial, Montblanc, Omega, Salvatore Ferragamo, Shu Uemura, Tag Heuer, The Hour Glass, The Melium Group, Thomas Pink, Tiffany & Co, Valiram Group and Versace.

The Salvatore Ferragamo (SF) latest men’s collection breathes new ideas for the contemporary and metropolitan luxury style. Hence SF Autumn/Winter’ 09 Collection, with clothes that prep one for the chilly months but won’t bundle one up like a trendy eskimo in furry coats and snug gloves. This season must-have accessories for Salvatore Ferragamo men are, the half-briefcase, half weekend bag, a completely new tote-bag and cashmere long johns, overcoats and double-breasted jackets. The suits are structured, pants are slim, jackets are neat and comfortably cut, the focus is on exqusite tailoring remains in each piece.

The women’s collection revealed the new Salvatore Ferragamo’s woman which was an ensemble of couture and metallic heels that created a sophiticated and contemporary elegance. The highlights are stylish tones of dark red, followed by nocturnal colors. Acollection that brings feminity to a new with its gloved arch and its famous leather-line “Ferragamo-shank”. And in the spirit of the coming season, they are given a sophisticated feel with satin and velvet,  that exudes the style of screen siren Scarlett Johansson infused with the rock-chic Gwen Stefani.

The momentous event was officiated by Miss Joyce Yap, Chief Executive Officer- Retail of Pavilion Kuala Lumpur, who said “we are proud to host the only Malaysian Autumn/Winter’ 09 couture fashion show at Pavilion Kuala Lumpur. This couture showcase underlines our aspiration to be on par with other fashion hubs such as Milan, Paris and New York, providing one of a kind designer outfits for the emerging fashionitas in Malaysia. It is initiatives like this, that contributes to Pavilion KL’s success in becoming the World’s Best Retail centre comprising a wholesome mixture of retail, dining and entertainment avenues for locals and foreigners alike”.

To spice up the fashion event, Canali, a world renowned brand from Italy sashayed the catwalk displaying their latest men’s collection straight off rubway from. Bvgari also made its way to the stage, mesmerizing the crowds with their unique as well as latest collection of baubles and timepieces.

Focus Point Offers its Best Eyewear in its “Fashion On 1″

I still remember the old days where sunglasses & spectacles are used to correct eyesight as well as to protect ones’ eyes from excessive harmful of UV rays.

This year’s theme “Fashion On 1″ at its eyewear fashion showcase which was held at One Utama Concourse Podium, Focus Point has highlighted its latest spring/summer collection featuring its world renowned elegant exclusive brands like Lightec, Serengeti, Thierry Mugler, Jaguar and Daniel Hechter.

Lightec’s collection of eyewear includes frames made for people of all and age using screw-less system for low maintenance and high durability with award winning design made for maximum comfort.

Serengeti Sunglasses emphasises on superior technology which has been intergrated into its lenses to provide protection to the eyes suffering from strain and fatique in any lighting conditions.

The distinctive Thierry Mugler incorporates sophistication and style combines superior design and unmatched quality.

The elegant Jaguar eyewear exudes a collection for men with a sense of tradition and a youthful flair. Made of metal and titanium and zyl accents, Jaguar eyewear’s frames are durably constructed, fequently with flex hinges and provide a comfortable fit usage.

Inspired by European fashion, Daniel Hechter stands for a lifestyle feeling, combining European tradition with a sure sense of style and sporty chic with elegance. The quality of the fabrics and the refinement of the finishes are core differentiators. The look of Daniel Hecheter creates a style that is centered on luxurious taste.

All these latest eyewear collections are obtainable at all Focus Point outlets across the nation.

Le Ann Maxima Debuts Its First Flagship at Jaya One

Sets to make an impact in local fashion and retail industry through its highly innovative as well as versatile designs, capturing Asia’s urban women with its tantalising confection of dresses, skirts, shorts, tops and accessories, E-MAXIM Fashion (M) Sendirian Berhad has launched its first brainchild Le Ann Maxima boutique at Jaya One, Petaling Jaya recently.

 

Officiated by Mr. Ivan Poon, General Manager of Le Ann Maxima, Miss Le Ann, Mr. Brian Chang, Senior Vice President of Finance and Marketing and graced by celebrity friends such as Daphne Iking, Sazzy Falak, Belinda Chee, Aishah Sinclair, Alison J Victor, Raja Atilia and Hannah Lo, the momentous event highlighted a fashion extravaganza which gave all the invited guests, celebs and newly signed-on franchisees, a preview of their latest collections, themed “Easy Breezy and Tribal Ethnic”. Easy Breezy features lightweight and pastel shades in soft chiffon and cotton while, Tribal Ethnic brought in a touch of cultural diversity with its bold and asymmetrical prints.

Speaking at Le Ann Maxima’s first outlet with a total retail space of 3,300 square feet, Mr. Ivan explained,”we understand the need for quality clothing that helps us express our individual characteristics through the myriad of styles and colours available to us. Through Le Ann Maxima, we are happy to be able to provide for this need and will further enhance our creations by welcoming independent up and coming local designers to tie-up with Le Ann Maxima to bring their innovative designs to life”.

Pavilion KL Tea Party Fashion is at its Best in 1st Anniversary Bash

Tea Party always give the right kind of mood for every participants to enjoy, to groove, & to brag about, but Tea Party Fashion which was held at Pavilion KL recently, which coincides with its 1st Anniversary Birthday Bash has mesmerised over 250 odd audiences to a standstill. Local celebrities with the likes of, Deborah Henry, Carmen Soo, Hansen, Henry Golding and Stephanie Chai, donned in well known sponsors outfits such as Topshop, Topman, Dorothy Perkins, GAP, Springfield, Cortefield, Promod, Forever 21, Eclipse, Tangoo, Envee and Giordano Concept have added much spice to the joyous occasion.

General Manager Marketing Pavilion Kuala Lumpur, Miss Kuan Suan Ai said,” Pavilion KL is proud to have achieved such remarkable milestone in becoming the most iconic destination within the region…”.

In conjunction with Pavilion KL’s birthday, the event was hosted by Bernie Chan and a featured fashion show by Guess, Raoul & Banana Republic.

adidas Launches Women’s Training Collection for the Fall/Winter 2008 Season

In capturing the essence of modern Asian women who favor a regular fitness workout at gym, adidas, the global sportwear manufacturer, has introduced Women’s Training Collection for the Fall/Winter 2008 season at The Gardens Hotel, Kuala Lumpur recently.

In its aim to provide the best up to date wear to its consumer, nine Adidas Brand Ambassador, namely Amber Chia, Deborah Henry, Daphne Iking, Dina, Fouziah Ghous, Lavin Seow, Ninie Ahmad, Sazzy Falak and Stephanie Chai were invited to showcased adidas FW08 collection.

Speaking at the event, Mr. Darren Choy, Managing Director of adidas Malaysia & Singapore, “Asian women able to immerse themselves into the world of fitness, enjoy a great sweat but still look good and feel fresh thanks to the time and care taken to produce technologies such as climacool, tech-fit, clima365 and among others”.

Isetan Kuala Lumpur Launches “Bags of The Season Fall/Winter 2008″

Isetan Kuala Lumpur, one of the most renowned giant fashion and apparel retailing outlet in the world, has introduced its latest themed “Bags of The Season Fall/Winter 2008″ at Isetan The Gardens, Kuala Lumpur recently.

Dubbed as “Must-Haves” and “IT” bags from renowned International Designers namely, Anya Hindmarch, Burberry, Celine, Loewe, Marc by Marc Jacobs, and Salvatore Ferragamo, this season is focus on attitude where, punchy colors and texture inculcated with strong personal style, punctuated with modernity and ingenious creativity are the highlights of the day.

Six international designers that have showcased their most outstanding design of the season are Anya Hindmarch featuring the easy glamour of seventies using rich color palette of caramel, bitter chocolate, midnight blue, forest green and stone in tactile fabrics of quilted and woven leather, suede cord, patent, python and shagreen highlighted with pale gold hardware and mirror accents. The Perry is the key factor for this season, combining patchwork colors of creams, tan and sharp chocolate for the ultimate appeal. The Minnelli mini holdall and Slade shoulder bag complete the geometric patchwork.The daytime clutch such as Bosley which features structured calf and gold rectangular handle, evening with a touch of 70’s inspired from Slim Aarons photographs, the oversized Piano, structured Burton, striped Lovett and box style Marano are the timeless design.

Burberry collection is inspired by the mood, spirit and color palette evoked in paintings by eminent British artist, L S Lowry. The Lowry bag which is available in three sizes, is the latest addition to its accessories’ collection. The functional bag is fitted with internal pockets for mobile phones, MP3 players and PDAs. The color palette of Burberry collection echoes the muted yet opulent hues of Fall/Winter 2008 ready to wear pieces including trench, dark ochre, racing green and Bordeux. Texture is the key feature of accessories collection and extended to non-apparel.

With a combination of chic army style with a cool ‘retro’ design that comes with eternally fashionable flap bag, in several shapes and sizes: casual , Celine has unveiled the new “Watch Me” bags that also emphasize on classic coated Canvas with the new Tourbillon range (meaning Whirlwind in French, name after the famous stallion). Remastered, the Sulky is multiplied, bending over backwards to create a spinning whirlwind.

This fall, Loewe bags encompasses very polished, almost synthetic, finishes on leather, noble exotics in high shine and polka dot nappa combine with padded suede and more rugged calf skin. Loewe’s Creative Director, Stuart Vevers themed “Hardware” is inspired by everyday functionality and industrial elements, padlocks, sports, clips and door locks are all included in refined gold or gunmetal. The Loewe bags goes from mini to super sized in color Perspex with a twist of anarchic. Charm closures come as screwdrivers, faceted hearts and champagne corks. The material and color combinations are unexpected and impulsive.

Meanwhile, Marc By Marc Jacobs’ bag design is inspired by 1970’s New York punk scene, where the graphic and graffiti enhanced depth and brings out a strong and impactful color story. The latest bags focus on “technique” with distressed leathers textured lamb and padded leather for added dimension and interest. As for the graphic elements are dwelt by nautical blues and reds, eventually ending in a pre-spring palate cleanser of softer colors, supple patents and painterly inspired prints. A new “Tote-ally” concept is implemented for this fall. A package of mixed material and non-leather that are also offered to Marc customers.

Salvatore Ferragamo’s bag signature concept; simplicity of form, richness of materials, absolute mastery construction techniques and inspiration showcases perfect creations fashioned from a single hide of leather, with no break between the handles and the body of bag, featuring nappa, patent leather and various, sophisticated tie-dyed pony skin, crocodile, ostrich, python and water snake with a touch of luxury from optical effects. The uniqueness of Ferragamo is it manage to turn any material into an idea such as wood, a part of a tree, the bark becomes an extraordinary shopping-bag. An eco-friendly method which comes in a very old and difficult tanning technique, has been conceptualized this trendy fall. Clutch bags with a retractable “gancio” fastening to sport on hand or twist. Small leather goods in a “Vara” edition. Sartorial effect pleats, very soft volumes, 3-D textures. Present at the event was, Mr. Toshitaka Akabane of Isetan KL.

For more information about Isetans Fall/Winter 2008 fashionable bags please contact Desiree Cheah at 603 2382 7777 ext 2132 or email to ap2@isetankl.com.my

Grand Finale of Fashion Fushion Extravaganza at Berjaya Times Square

Fashion is always a mirror of society and it is the well, style-wise and creativity of fashion designer that certainly know how to showcase their presence felt and fine-tuned the art of wooing the audiences. In its effort to demonstrate and highlights a selected eclectic mix of international brands and high fashion local labels available within the biggest shopping mall in Malaysia, Berjaya Times Square has recently showcased the final instalment of Fashion Fusion held in conjunction with the Malaysia Mega Sale Carnival 2008 and Visit Malaysia Year, supported by Shopping Malaysia and Tourism Malaysia.

The grand finale themed “Fashion Extravaganza” marks the end of a week long series of fashion shows which highlights a casual yet an intimate offerings by two prominent local designers, Key Ng and Carven Ong.

Carven Ong, arguably the most anticipated designer of our times in local scene, features long and languorous dresses mix match with girlie glitz; short, sheer dresses; sequined sparkles to reflect short and sweet. The key trends from Carven designs emphasize on lean silhouettes mix with chiffon as well as lace with floral prints; sculptural tailoring came out strongly with tiny waists and wide shoulders.

Meanwhile, Key Ng conform to Fashion Fusion’s theme “Work. Play.Relax” by highlighting the latest collections in office and formal attire for Work, sportwear or active lifestyle apparels for Play and casual wear to Relax. With simplicity rules, Carven mix match pants with long sleeves with a pinch of simple knee length glitzy dress for young trendy chicks.

Invited guests and members of the media were given great giveaways worth over RM25,000 from sponsors namely, Ogawa, Sony, Berjaya Vacation, Titan Watches, Metrojaya, KMT Trading, The Under Shop, Blush!, APT is the Official Make-Up and Wenawave the Official Hairstylist, Berjaya Times Square Hotel & Convention Centre, Yves Rocher, McDonalds, Kilatan Unggul Travel & Tours, Restoran Rasa Utara and Uncle Duck. Fashion Fusion also caters to men’s as well as children’s wear with the latest offering from Crocodile, Polo Haus, Esprit, Edc and Echo Park. Among the featured fashion brands were Crocodile, Polo Haus, Esprit, Edc, Sembonia, Echo Park, Carlo Rino, Somerset Bay, East India Company, Blush ! and A-Look (sunglasses). APT Professional Team and Kimarie Salon complemented Fashion Fusion with individual demonstrations and stage show on the aspects of make-up and hairstyling.

Speaking at the event, Marketing and Promotions Manager for Berjaya Times Square, Mr. Tan Boon Leong said ” Year to year, the fashion event at Berjaya Times Square caters to a variety of fashion market, from young and hip to the trendy and sophisticated. Fashion Fusion this year boasts a collection that fuses a lifestyle of working professionalism and the enjoyment of contemporary living”. Guests, members from the media as well as the public were also given a live performance by our famous homegrown local diva, Ning Baizura.

Amin Johari Fashion Highlights at Impiana KLCC Hotel & Spa

In line with its aim to promote local fashion talent, Impiana KLCC Hotel & Spa, which is located at No.13, Jalan Pinang, Kuala Lumpur, has introduced our very own homegrown young fashion designer, Amin Johari at its recent hi-tea fashion showcase.

Amin Johari , who focuses on 2 design concepts, namely the casual and ready to wear dubbed as “Amin Jauhary” and the traditional, wedding & evening wear as Persona Amin, has won lists of Awards under his belt, such Anugerah Anggun Majalah Rias-2000, Asian Young Fashion Designer 2001 and Anugerah Benang Emas Majalah Jelita 2002.

‘Contemporary Asia’ is the essence of Amin’s creation, and each of this creation is strongly influenced with cultural, lifestyle and colors of Asia. His design is widely and openly accepted by multi-level and multi racial of the society. Patterns, details, type of fabrics and design are conform towards the Asia heritage reflected the core factors in Amin’s creation.

In showcasing his most creative and latest collections, Amin Johari has indulged in a 4 themed segment; Hari Raya Occasion (Suasana Hari Raya), Contemporary-All Rave, Moden Jubah and Evening Wear.

Suasana Hari Raya theme showcase serendang that creates from Chifon & Veganza fabric, Contemporary All-Rave comes in a combination of Kebaya and Pants that made of traditional handmade Batik fabric, the Moden Jubah which is suitable for working environment, is made from Chifon fabric and lastly the Evening Wear is specially designed for functions.

Amin Johari collections can be obtained from: Sogo Shopping Centre-Amin Jauhary, Pertama Kompleks- Pesona Amin Boutique and One Utama-Amin Jauhary, F339, !st Floor, New Wing.

L’Oreal Colour Trophy- The French ” Oscars of Hairdressing” Extravaganza

Hailed as the ‘Oscar of the Hairdressing Industry’, the L’Oreal Colour Trophy Award 2008 is in its seventh year of celebration. The most impressive and remarkable hair creations which set the modern and unexpected twist of classical trends to the French sense of beauty, Gala event was held at Kuala Lumpur Convention Centre recently.

Honourable guests, VIPs, celebrities and members from the media were treated a variety creations of innovative hairstyle themed AVENGER “THRILLER” by our very homegrown L’Oreal Professionel Artistic Ambassadors such as, Albert Nico, Andy Chan, Simon Koh, Miko Au and Kevin Woo.

The latest five Malaysian L’Oreal Ambassadors have highlighted their interpretation of this year’s theme on Asian beauty, a real tribute to Malaysian creativity.

L’Oreal Managing Director, Mr. Jean Francois Couve presenting a bouquet to L’Oreal PROFESSIONEL ARTISTIC AMBASSADOR, Mr. Albert Nico and Mr. Simon Koh. Later in the evening 12 finalists of L’Oreal Colour Trophy Award were given opportunity to parade their ultimate creations of hairstyle.

F01-Mr.Max Chang Yang Leong of Max Style Hair Saloon & Academy, believes that in order to realise his dream to emerge the winner, he needs to be 100% confident and put in 100% of hardwork. While, F02-Mr.Ken Liew Mun Leong of Kimarie Salon and Academy, always believes in different looks for different people and one thing that should take priority is the manageability of the hairstyle.

F03-Mr. Keanu Ting Chor Hoa of Andy Chan Hair Studio, loves things that are related to ‘beauty’ and thus, creating a new hairstyle, by making his customers look beautiful and the satisfaction in their faces drive Keanu to achieve even more. While, F04- Mr. Soo Kia Jep of A Cut Above, Pavilion, believes “Practise Makes Perfect” will enables him to be a successful hairstylist.

F05-Mr. Edmund Goh Hock Hock of Fu Coiffure Hair Salon & Spa, hopes that this competition will be a platform for him to challenge himself to achieve self-peak and hope that his creation will become an ideal hairstyle for every female in future. While, F06- Miss Natalie Yen Suh Huey of Cutting Edge Hair & Beauty Studio, aims to create an effortlessly beautiful image that will be complemented with an ultra-fashionable outfit.

F07-Miss Celine Yap Chui Yee of Centro Hair Salon, hopes to share her creativity and achieve higher level in her career by winning this L’Oreal Colour Trophy Award 2008. While, F08-Mr. Ng Chee Keong of Elle Hair Academy, believes that one hairstyle presents unlimited culture, that allows unlimited creativity and rooms to explore one’s talents.

F11-Mr. James Chin Fan Seng of Andy Chan Hair Studio, believes there is unlimited creativity in hairdressing industry as long as one continues to express with passion and determination. While, F12- Mr. Loong Teng Choon of Shawn Cutler, likes to participate in competitions because by doing so, he feels motivated to improve and share his creativity while at the same time getting recognition for his hardwork and talent.

Twelve finalists have expressed a colour statement that is modern, highlight cutting edge which reflects the new season’s trend and ultimately leads the future hair trends for the year 2008 and beyond.

L’Oreal Managing Director Jean Francois Couve, and Managing Director of Asean PPD Division Mr. Phillipe Charrier presenting the Grand Prize worth RM65,000 to Mr. Chin Fan Seng.

Meanwhile, L’Oreal Professionel General Manager, Mr. Ng Chee Eng presenting the first runner-up prize to Mr. Keanu with a mock cheque worth RM6,000 and a plaque.

National Education of L’Oreal Malaysia Miss Veronica Lim presenting the second runner-up prize to Mr. Loong Teng Choon. Miss Leanne Goh of Star Publication presenting The Star Clove Readers Choice Award to Mr. Max Chang, Miss Luisa Barbaris of Esteemed representative of Estetica, Italy presenting the Best Cover Look Award to winner Mr. Soo Kia Jep ( Mr. Soo also received the Editor’s Choice award from Mr. Ng Chee Eng, GM of L’Oreal).

Mr Ng Chee Eng, GM of L’Oreal Luxury Product Division presenting Shu Uemura Make-Up Award to Mr. Keanu Ting and lastly, L’Oreal Managing Director, Mr. Jean Francois Couve presenting a bouquet to Melinda Looi who sponsored all the model’s clothes for the night.

Also present at the L’Oreal Colour Trophy Award were, Dato’ Amin Awaluddin (TV3 CEO), Tay Ai Leen (L’Oreal Director of Corporate Communications), Dirk Lubbert, Anthony Yeap (Astro Director of Media Sales), Datin Azlina Ahmad Tajudin (CEO of Blu Inc Group), Evelyn Lee, Alban Lee (Country Manager of Emirates), Delphine Couve, Rita Shum, Khoon Hooi, Paul Chan (Senior Vice President Sales & Marketing of Genting Group), Margaret Lim (Aegis Media Chairman), Roy Tan (Aegis Media Director), Calvin Kan (The Star GM), Allan Wong, Natasha Hudson and Dynaz.

Guest Hairsylists Royston Blythe and Nick Malenko from United Kingdom were invited to demonstrate their professional skills on stage.

Twelve Finalists of L’Oreal Colour Trophy’s hairstyle creations were decided by panel of judges, like Datuk Bernard Chandran, a renowned fashion designer; Grace Lee (Editor-in-chief, Nuyou Singapore; Monica Lee (renowned make-up artist), Royston Blythe, International guest artist; Luisa Barberis, Estetica Italy Representative and Govin, Taiwan Artistic Ambassador.

Malaysia’s Top Soprano, Shafinaz hitting high notes at the opening gambit of L’Oreal Colour Trophy Award.

Re-Intro of Ladies’ Handbags and Shoes at Isetan KLCC

Isetan KLCC has re-introduced its latest designs of Ladies’ Handbags and Shoes, with its newly renovated Ladies’ Handbag Department and Shoes Department, respectively at Ground and Concourse Level of Suria KLCC, Kuala Lumpur recently. The event was aimed to provide a specific category for shoppers to choose over 25 brands of elegant handbags and over 3500 creative designs of Ladies’ Shoes. Present at re-intro event was Isetan KLCC, Store Manager, Mr. Hiroto Kaino.

The Establish Zone on Ground Floor Suria KLCC, caters for the working ladies who are seeking professional yet uniquely designed handbags with popular brands such as Bonia, Braun Buffel, Guy Laroche, and Liz Claiborne. The Up-to-Date Zone offers youngs designs and fashionable handbags such as Jane Holli, Kathy Van Zeeland, Nine West, ck Calvin Klein, Francesco Biasia as well as in-house brand – Estilo.

Meanwhile, the Comfort Zone caters shoe brands like Geox, Scholl, Clarks, and Hush Puppies, which are well known for their innovative and incredibly comfortable features such as extra cushioned particularly designed to reduce foot ache and stress. For the fashionable shoes, Up-to-Date Zone also offers famous shoe brands such as Guess, Nine West, Steve Madden and other trendy and exclusive shoes like Joy & Peace, Stephanie Classic as well as Isetan in-house brand – Twins. The Special Size Corner offers a special foot size ranging from US3 to US12, with brand names like Pedal Works, Khas and Schuez.

Isetan also offers solutions in repairing handbags and shoes or advising shoe care at Mister Minit at the Concourse Level.

Hush Puppies Showcases Fashion Spectacular at Mid Valley

The Hush Puppies brand celebrated its half century milestone of casual style with a fashion spectacular, which was held in conjunction with the Mid Valley Megamall Fashion Week 2008 recently.

The Hush Puppies 50 years celebration themed “fashion spectacular” was separated into 3 segments ; “Retro Deluxe”, which showcased 1950s Hollywood settings that layout smart casual with shirts and vests in subtle hues, punctuated with pinks and reds and chic black and white ensembles. The second segment of the night “Rhythm & Blu”, includes a troupe of 11 percussionists performing on stage in rhythmic groove to parade the latest adult and children’s design, where sporty street wear took the center stage. Full of relaxed altitude, the cast was dressed in denims paired with bright edgy colours and funky stripes that epitomised what true casual style really was. “Harmony” set to roll out 20 feet of carpet and dotting it with ‘green’ animals along the runway to underline Hush Puppies ‘green’ theme. In “Harmony” segment featured earth tones including warm yellows, sandy creams, earthy browns and greens. This segment also showcased Hush Puppies commitment to use only natural fibres – 100% linen and 100% cotton fabric – to ensure comfort, durability and positive impact towards the environment.

Bata Brings Music To Everyone’s Life

In conjunction with the Mid Valley Fashion Week 2008, Bata (Malaysia) Sdn. Bhd has treated shoppers at Mid Valley Mega Mall a highlight of its latest range of footwear.

The event’s themed ‘Bata brings music to your life’ was to showcase percussionists, cheerleaders. breakdancers and local R&B artiste, Syed Azmir accompanying the models as they parade up on stage to the sounds of hip-hop, R&B, beatbox and reggae tunes.

Bata’s Senior Marketing Manager, Dato’ James Selvaraj said ‘Music’ was chosen because it reflects the brand’s new identity, exciting, vibrant, suitable for all ages and fresh, thus this fashion highlight is the first step towards rejuvenating the brand.

Dato’ Selvaraj also added Bata recognises the needs to keep abreast with latest trends. Among collections showcased at the fashion show were Bata’s range of sports, kids, school, beach, casuals, comfort, men and women footwear from its Marie Claire, Power, Bubblegummers, B-First, Island, Weinbrenner, Comfit, Bata Menswear and Bata Womenswear brands.

Bata has 220 stores nationwide and it operates in two different concepts: The Bata City Stores in major urban areas and Bata Family Stores in Smaller towns.

Rahman Saif Unveils His Latest Batik Design in Local Scene

Rahman Saif graduated in Fashion Designing from the Turino School of Fashion, Italy, has been in fashion scene for more than twenty years and started exapanding his touch and creativity in batik for the past 12 years. While abroad, he had the oppportunity to work and gained invaluable experience in Europe’s renowned fashion house like, Marks and Spencer in London and practical training under the Giorgio Armani fashion house.

Rahman Saif started his business by taking orders to design ladies and men’s wear before creating his very own ready-to-wear line of clothes with the RAHMAN SAIF label. His fully intergrated wardrobe designs ranges from office wear, casuals, evening dress to the traditional and contemporary bridal garments.

In 1995, he took another step forward by trying his talented hands at batik- a very own Malaysian produced of crafty wear that mainly use silk as the material. Mr. Rahman latest design features contemporary batik and uses two main motifs deriving from nature and geometric shapes such as, flowers, animal prints, lines, tie and dye, rectangles, triangles and circles.

Mr. Rahman’s works are well accepted and admired for his creative and innovative use of batik, matched with clothes designs that fit well with the batik placing and his unique collections have appeared in various local medias. Mr Rahman Saif’s fashion line is also sought after by well known celebrities.

The latest collection highlight a range of Rahman’s bridal wear and evening wear that features an innovative and elegant touch of batik elements contemporary design ( material usage of silk, chiffon, crepe, lace and broked). In conjunction with the Rahman’s Fashion show, all the medias were treated with mouth-watering high-tea and varieties of desserts at Impiana KLCC Hotel & Spa, Jalan Pinang, Kuala Lumpur .

FRENCH ART OF HAIR: Presenting the L’Oreal Colour Trophy Award 2008

L’Oreal is a cosmetics industry’ s largest investor in research with hi-tech industry approach that guarantees innovative, high-value-added products and with about 100 years of experience in the beauty industry. L’Oreal maintains a diverse yet complimentary portfolio of 24 international brands, sold in 130 countries.

As a main player in cosmetics industry, 12 finalists of the L’Oreal Colour Trophy Award 2008, recognised as Malaysia’s most innovative and prestigious hairdressing event, were unveiled at Kuala Lumpur Convention Centre recently. The L’Oreal Colour Trophy 2008, themed as the ‘Oscar Of The Hairdressing Industry’ is back with a difference, by retracing its roots with the theme ‘French Art of Hair’.

The theme this year is in line with the brand’s direction-looking for a hair creation that is modern but gives an unexpected twist to classical trends of French sense of beauty and French inspired creations, such as, French heritage in architectures of art, French touch in hair and fashion or even the French taste in art of living and cuisine.The winning look will express a fashionable colour design that is modern with cutting-edge, which reflects the trends of new season that will ultimately leads the future hair trends of 2008.

The finalists will be having grand showdown in July, whereby the Grand Prize winner will walk home more than RM65,000 worth of prizes comprising a trip to London to have an opportunity to work with international hairdressers for artistic sharing and exposure.

The 12 finalists will be facing the Grand Final Panel of Judges comprise Bernard Chandran (a renowned fashion designer), Grace Lee (Editor of NuYou Singapore), Monica Lee (a renowned makeup artist), Royston & Blythe (international guest artists), Luisa Barberis (Chief Editor of Estetica, Italy) and Xu Kai, L’Oreal artistic ambassador of China.

In conjunction with the Colour Trophy Award, five new L’Oreal Professionnel Artistic Ambassadors (AA) for 2008/2009 were also unveiled, and these five new Ambassadors were recognised by L’Oreal for their creativity and expertise in the field of professional hairdressing, thus will represent as the face and voice of L’Oreal Professionnel for these coming two years.