Elecoldxhot has Emerged Champion in Gatsby Styling Dance Contest

Its  final and Elecoldxhot will represent Malaysia on an all-expense paid trip to compete against other regional finalists in Tokyo Grand Final on 28 February 2009. It is undoubtedly Elecodxhot has won the heart of three judges (Dennis Yin-winner of Battleground 2007, Boojae of Floor Fever and Charisma Kantaro, a celebrity dancer from Japan) to emerge as the champion of Gatsby Styling Dance Contest organized by Mandom Malaysia recently.

Held at Mardi Gras, One Utama, Elecoldxhot stands out among the five participants by displaying creative moves, neat footwork, inspiring techniques, unending humors, outstanding originality and innovative hair styling moves that left all the audiences to amaze  and disbelief.

This on-going regional contest was opened exclusively to students from seven countries in Asia-Hong Kong, Indonesia, South Korea, Malaysia, Singapore, Taiwan and Japan. The styling dance is a new dance genre created by Gatsby, Japan’s No.1 men’s grooming brand. It brings out the creativeness in incorporating self choreographed dance that involves hair styling moves. With “styling” as the main theme, the contest provides an avenue for Asian students to express their creativity on stage.

According to Mr. Kuniyuki Ota, Vice President of Mandom (M) sendirian Berhad, the company aims to support creative activities of young Asians and to provide them a platform to exchange cultural differences as well as to nurture interaction among themselves.

Meanwhile, Charisma Kantaro was given the opportunity to organise the Gatsby Styling Dance Contest in Japan, managed to display some of his signature moves and rendition of Styling Dance to mesmerise the audiences as well as the members from the media who almost packed the dance floor.

For more details on dance contest, log on to www.gatsby.com

Gatsby Introduces ‘Styling Dance’ Mania to Garner Participation From Malaysia Youths

Mandom Corporation, an Osaka-based manufacturer and distributor of Gatsby-an internationally renowned hair care, skin care, perfumes, deodorants as well as personal care products, has initiated its Gatsby ‘Styling Dance’ at Planet Hollywood Kuala Lumpur recently. Present at the event were, Mr. Chin Choon Keng, President of Mandom (Malaysia) Sendirian Berhad, Mr. Dexter Lee Wee Khee, General Manager of Mandom (Malaysia) Sendirian Berhad, Mr. Sam Leong, General Manager, Sales Division of Mandom (Malaysia) Sendirian Berhad and local artiste Phat Phabes.

Dubbed as the men’s best hair styling & grooming brand in Japan, Gatsby is currently running a Styling Dance Contest specially caters to students that are from Hong Kong, Korea, Taiwan, Indonesia, Singapore, Malaysia, and Japan. The grand finals will be held in Japan.

Themed as “The Top Student Dancers In Asia”, the contest is open to students of any education institutions, in solo or group entry of maximum 3 members. Participants can download their preselected music of 1-minute styling dance from Gatsby’s website www.gatsby.com.my/gsd.

To win the ‘Styling Dance’ contest, participants must meet 4 important criterias namely, dance technique, humor, originality and creative hair styling moves. In the self-choreographed dance, contestants must create his/her own hair styling with moves like Mohawk-style with hair spiking, free-style scrunching, scattering ala grunge-look. Extra points/advantages will be given to participants who use Gatsby Hair Wax as well as Gatsby Moving Rubber products. For the preliminary round, 15 finalists will be shortlisted by a panel of local judges and in the following round, online voters will decide the faith of 5 best dancers which will be given a chance to produce live performance in December 2008.

The winner of the Gatsby ‘Styling Dance’ will walk away with an all-expense paid trip to Shibuya, Tokyo.

RENE FURTERER INSTITUTE Unveiling A New Exceptional Hair Care Experience

Rene Furterer Institute is the latest launch of Alliance Cosmetic Group, the first luxurious hair and scalp treatment centre located at Lot 6.29.00, Level 6, Pavilion Kuala Lumpur, Malaysia. Rene Furterer, created in 1957 by Mr. Rene Furterer in France, caters to a primarily feminine audience who appreciate high-end expertise in hair care essential oils and plant extracts for a beautiful and healthy scalp.

The Head-Group of Brands at Alliance Cosmetics Group, Lui Wai Ling said “Offering exceptional personalised treatments that caters to the specific hair and scalp conditions of individual women and men is the key position behind Rene Furterer Institute”.

A pioneer in hair treatments consists of essential scalp treatment, specific scalp treatment and hair treatment, Rene Furterer is based on the principle ‘Beautiful hair grows on a healthy scalp like a plant fertile soil’. The complete range of treatment products are made with natural plant extracts and essential oils known for their therapeutic as well as aromatic properties, providing visible effectiveness, quality and multi-sensoriality.

Present at the Rene Furterer event were, Miss Lui Wai Ling, Head-Group of Brands of Alliance Cosmetic Group, Mr. Diego Perez Marin and Miss Lee Ee Vee, Brand Executive of Alliance Cosmetic Group. The Rene Furterer Institute offers scalp and hair treatments with prices ranging from RM60 to RM440, while its products retail from RM50 to RM320.

Rene Furterer product line consists of 12 range-COMPLEXE 5 (essential treatment); TRIPHASIC, RF80 & FORTICEA (anti-hair loss); CURBICIA (oily scalp and hair); CARTHAME (dry scalp and hair); KARITE (very dry scalp and hair); MELALEUCA (anti-dandruff); ASTERA (sensitive, irritated scalp); TONUCIA (fine, limp hair); OKARA (color-treated, highlighted, bleached hair); FIORAVANTI (anti-frizz, shine and volumizing hair); NATURIA (frequent use) and COIFFANT (styling products)

Complexe 5, a generating plant concentrate and the essential treatment at the core of the Rene Furterer Method, it activates the microcirculation of the bllod right to the root of the hair, tones the scalp and brings strength and beauty.

Curbicia is a enhanced with anti-seborrheic properties and is associated with the anti-fungal and balancing properties of essential oils of clove, tyme, rosemary and sweet orange. The scalp regains its natural balance, hair’s volume and its shine.

Carthame is useful for its Mosturizing properties, its ingredient is Safflower (rich in essential fatty acids) recognized for its hydrating and nourishing virtues. Hair regains softness, suppleness and radiance.

Karite is a nourishing properties, and its ingredient is from a sacred tree in West Africa also called “the butter tree”. It has richness in nutritive agents to restructured hair deep-down.

Triphasic is made of three active phases that provides the invigorating, nutritive and stimulating elements to improve the hair structure, promote regrowth and slow down hair loss. RF80 for reactional hair loss (linked to stress fatique, pregnancy etc), is a concentrate of plants extracts and essential oils which, promotes hair growth and visibly slows down hair loss.

Meleleuca extract is also called The Tea Tree which originates from Australia. It boasts powerful anti-fungal and purifying properties. It has 93% effectiveness against dandruff, itchiness and microbs proliferation.

Astera is from a North American plant extract, used by the Dakota Indians for its anti-inflammatory properties. It is combine with cold essential oils of Peppermints, Eucalyptus and camphor for anti-irritant, purifying and refreshing action.

Okara is used to preserve long-lasting vibrant color and regain healthy hair. Its ingredients are from soy protein and Hamamelis extract that contains pigment fixative, antiradicular vitamin E and UV filter. It is effective for CPF:COLOR PROTECTION.

Tonucia acts at the roots over the hair lengths to restore body bounce and resistance to the hair. It contains Cimentrio to strengthens the weakened intercellular cement, and wheat microprotein to provide texture and coats the hair for restoration.

Fioravanti is enhanced with alcohol extract formulated with 15 plants to make hair shiny, light and supple. Naturia shampoo is used to provide softness, lightness and shine to the hair, while balance the scalp. The Coiffant-styling product contains Anatide to protect hair against dehydration and damaging external factors by moisturizing dryness.

For more information on Rene Furterer products, log on to www.renefurterer.com or contact Alliance Cosmetics Malaysia at 603 5569 4588 or email to Lui Wai Ling, Head-Group of Brands at wailing@alliancedc.com.my or Lee Ee Vee, Brand Executive at evlee@alliancedc.com.my