EntoGeneX Industries Sendirian Berhad Launches Moustique Mosquito BioRepellent to Combat Dengue Fever

In its mission to eradicate one of human’s most dangerous epidemic that is widespreading  in tropical nations, the dengue fever or breakbone fever, caused by  arbovirus transmitted by mosquitoes,  characterized by high fever, rash, headache, severe muscle as well as joint pains, EntoGeneX Industries Sendirian Berhad, has taken its painstaking effort by unveiling Moustique mosquito BioRepellent at Tropicana City Mall recently.

Comes in three variants, Moustique FamilyCare (last up to 4 hours), Moustique OutdoorCare (last up to 6 hours) and Moustique MaximumCare (last up to 8 hours), Moustique is specially formulated with EGX-101, a natural and non-toxic active biorepellent ingredient that is suitable for children as well as adult usage, ables to moisturize gentle skin with an appealing fragrance.

Speaking at the media launch, Y.A.M Tunku Naquiyuddin ibni Tuanku Ja’afar, Chairman of Entogenex Industries Sdn. Bhd, said, “…there are 49,355 Dengue cases with 112 reported death in 2008, and in the first 11 weeks of 2009, over 12,000 cases with 33 deaths have been reported…which is alarming. Moustique which can be found in wild tomato, is the solution to mankind. Funded by Mosti pre-commercialization TechnoFund Grant, another new mosquito biolarvicide called MOUSTIcide will be introduced in July 2009…”.

The grand launch of Moustique, was officiated by Ministry of Science Technology and Innovation Minister, Y.B. Dato’ Dr. Maximus Johnity, in his speech said, “EntoGeneX is one of the 101 promising companies which was accorded BioNexus Status in our country. BioNexus Status companies will generate high-paying jobs, create national wealth,improve health and enhance overall well being of Malaysia. It is one of the key drivers for growth by the Malaysian government”.Also present at the launch was, Mr. Laurent Piazza, Merchandise Director of Carrefour Malaysia.

Retails from RM12 to RM14 per unit, at all 17  hypermarket outlets across the nation, Carrefour Malaysia has taken an exclusive sales and distribution rights on Moustique Mosquito BioRepellent. Meanwhile, EntogeGeneX Industries (the founding sponsor of Yayasan Tunku Naquiyuddin (YTN) “Stop Dengue” mission) and Carrefour Malaysia have embraced “Stop Dengue” mission to combat Dengue disease, as part of its Corporate Social Responsibility program.

For more information about Moustique Mosquito BioRepellent and its upcoming  products, please contact +603 2095 7188

The Magic Touch of SK-II Pitera

Everyone deserves a skin of a youth for as long as possible. Produced almost 30 years back, known as the ‘Miracle Water’, SK-II has recently celebrated the birth of  its most popular SK-II Facial Treatment Essence ‘Pitera’ at Mid Valley Mega Mall, Kuala Lumpur.

Claimed as a metabolic solution generated from the fermentation process of a unique strain of yeast, Pitera has managed to endure test of time with more than 20 million bottles sold for over three decades.

The celebration of Pitera’s 3 decades in existence were officiated by Golden Horse Best Actress award winner, Lee Sinje and “Father of Pitera” Mr. Takashi Yoshii. Also present at the momentous occasion were, Miss Pauline Png, Associate Marketing Director-SKII for Asean, Australia, Western World and New Business Models and Mr. Robert Heng of Metrojaya.

 

The benefits of Pitera include the smoothening skin’s surface texture, helps to maintain the skin’s natural renewal cycle at its optimum condition to allow skin nourishment, to balance the skin tone, to enhance skin translucent and crystal clear. It is also believed that, millions of women from around the world have experienced the miracle of this product, which composition remains the same since its debuts in 1980.

Ingrid Millet Introduces its Caviar Skincare & PERLE DE CAVIAR Brightening Revitalizing Program

Founded in 1959, Ingrid Millet, a renowned French skincare, make-up and body care ranges that provides a high-performance solution tailored to the needs of each woman, irrespective of  age or lifestyle, has recently introduced the properties of Caviar in its PERLE DE CAVIAR range and also its Brightening Revitalizing Program at Le Meridien Hotel, Kuala Lumpur. Present at the event were, Miss Jazreel Lim, Senior Sales Manager of Firstwide Concept Sendirian Berhad and Miss Severine Goyer of Ingrid Millet Paris.

PERLE DE CAVIAR, a marine extracts, discovered by Madame Ingrid Millet, has undoubtedly revolutionized skin industry and rejuvenated skin of its loyal customers for over a period of 40 years. Adding into its list of accolades are prestigious awards from CosmetiqueMag “Les Oscars 2008″, the Les Editions Jalou “Prix Official de la Beaute 2004″, the “Oscars Cosmetique News de la Beaute 1996″ and the “Prix Official de la Beaute 1995″

Claimed as the pioneer of Caviar Skincare which has gained popularity over 45 countries, Ingrid’s holistic approach to skin diagnosis, personalised beauty regime and home-use products, are launched mainly to serve appreciative clientele. Interestingly, the caviar is recognised for its pure concentration of energy with 20 times the intensity of a cell and vitamin C is recognised for its clarifying properties due to its ability to inhibit the process of melanin production & tyrosinosis where the enzyme stimulates oxidation of tyrosine and the production of melanin. With the combination of caviar and vitamin C, it has inevitably enhanced the essential elements of skin balance, beauty and youthful complexion.

To recover a radiant, a total balance and luminous complexion, INGRID MILLET Laboratories has developed the Brightening Revitalizing Program by implementing caviar and marine extracts, combined with Stabilised Vitamin C.

There are six products from PERLE DE CAVIAR range that are included in implementation of Brightening Revitalizing Program, and the program operates in 3 simple steps namely, Purifying, Revitalizing and Regulating.

Purifying consists of 3 products namely; Brightening Pearly Foam-to eliminate surface impurities and excess oil secretions, Brightening Gentle Toner- a cool smooth-textured lotion that thoroughly cleansed, the skin recovers its radiance and suppleness and Brightening Gentle Mask- a skin care mask, enriched with Vitamin C, with exceptional cleansing properties to rid the skin of impurities and revive the skin glow. A delicate, amazingly comfortable texture which leaves the skin feeling soft, supple and glowing.

Revitalizing comprises Brightening Revitalizing Fluid that is rich in Vitamin C to stimulate the skin’s glow and revives it. Its concentration of moisture-retaining, replenishing elements forms a powerfully energetic cocktail, restoring the skin’s youthful bloom. Brightening Eye Cream-a gentle, fresh-textured product that delivers the right amount of Vitamin C together with moisture-retainig, replenishing elements, to lastingly beautify the area around the eyes.

Lastly, Regulating process, comes with a Brightening Revitalizing Cream that ables to revitalized and replenished, the skin recovers all its bloom, radiance and softness.

Ingrid Millet’s skincare product retails from RM 248 to RM488 per unit and its treatment starts from RM250 per session. For more information about Ingrid Millet products, please contact Firstwide Concept at 03 2143 2272/ 03 2141 9928 or email to write2us@cheerful.com.my or visit www.cheerful.com.my

GlobalTrends Marketing Sendirian Berhad launches Skincode Cellular Wrinkle Prohibiting Serum and Cosmetic Bright Teeth Whitening System

In conjunction with the Beauty8 Expo which were held at Putra World Trade Centre recently, GlobalTrends Marketing Sendirian Berhad has unveiled Skincode Cellular Wrinkle Prohibiting Serum to counter aging process which is one of the most feared issues among females counterparts.

The Skincode’s Cellular Wrinkle Prohibiting Serum recreates the face of youth while respecting and strengthening the consistency of the Skincode overall brand identity of Purity and Safety with 100% Paraben free and 100% Allergen free fragrance formula. Present at the launch were, Mr. Michael Loone (Country Director of GlobalTrends Marketing Sdn. Bhd. and Miss Ivy Foo (Beauty Consultant).

Claimed as a true STAR product with proven performance, the unique ACR-Complex Generation 2 which is inhibited in the Cellular Wrinkle Prohibiting Serum, provides multi-targeted bio activity through a highly stimulating action on cell metabolism and cell renewal. Derived from 100% bio-technological complex elements (animal origin free), the new ACR-ComplexG2 is capable of enhancing interaction between dermal and epidermal junction (DEJ) for an increased molecular communication. An improvement of the interface role of the DEJ initiates a new horizon for fighting age processes and tripeptides + tetrapeptides in synergy matrikines (ingredients in ACR-CG2) function as messengers activating cutaneous skin restructuring and repairing.

Three main ingredients act to eliminate the visible aging outlook are; Hyaluronic Acid to fill in wrinkle lines, provides suppleness and elasticity and plumps the skin; Botox-Like Complex based on carnosine and antioxidants to address expression lines and wrinkles, to provide and keeps surface elastic and fights free radicals and Ginseng Extract which is rich in ginsenoside will activates microcirculation, supports adapt genesis to stress and to stimulate overall metabolism.

Meanwhile, in Europe, it is claimed that teeth whitening is the fastest growing category in the Beauty market, therefore, concurrent with the launch of Skincode Cellular Wrinkle Prohibiting Serum, GlobalTrends Marketing Sendirian Berhad, has also taken its initiative in unveiling the latest Cosmetic Bright Teeth Whitening System, to incorporate teeth whitening business as an integral part of beauty line. At the launch, product demonstration was done by Mr. David Webb, Director of Cosmetic Bright.

The Cosmetic Bright Teeth Whitening System is the result of an in-depth scientific research, where molecule that contain components required for teeth whitening treatment utilizing the latest UV whitening technology has revolutionized, that heat and light are the key elements for the whitening process. The Cosmetic Bright System consists of a kit purchased from in-salon, contains a silicone mouthpiece with focal window, plus patented foam strips infused with hydrogen peroxide. Each kit contains 5 times of 20 minutes treatments. The Foam strips are placed into the mouthpiece and inserted into the mouth, follows by the UV/LED Britelite treatment which will activate the bleaching process. With proper care, Cosmetic Bright treatment can last for at least a year and the retail price of the Cosmetic Bright treatment is RM880 for 5 sessions. Five 20-minute sessions are sufficient to lighten up to nine shades and lift stains from natural teeth.

Cosmetic Bright Teeth Whitening Treatment is available at Skincode Dermacare Centre, 26, Jalan PJU 5/15, Dataran Sunway, Kota Damansara, 47810 Petaling Jaya, Selangor Darul Ehsan. For further assistance, contact Tina Tan at 03 6156 0068

Cosmetic Bright Distributors are, BeautyTrends Spa, tel: 03 6203 1575, Zazen Health Solutions tel: 03 7803 5641 and Klinik Laser & Kosmetik Surgeri Ling at 03 7873 7448.

Skincode’s Cellular Wrinkle Prohibiting Serum 30ML is retailed at RM305, and is available at Skincode Dermacare Centre, 26, Jalan PJU 5/15, Dataran Sunway, Kota Damansara, 47810 Petaling Jaya. For further information contact Tina Tan at 603 6156 3328 or log on to www.globaltrends.com.my or www.skincode.com

Lancome Skincare-A Testament of True Beauty For All Malaysians

In giving assurance and the goodness of using Lancome skincare products to all Malaysian skincare users, Lancome Skincare Experts has introduced its nine loyal and beautiful customers at the media preview recently. With the use of Lancome Skincare products over the years, these women patrons with youthful and radiant skin aged between 29 to 54 years set as a testament of Lancome’s ageless true beauty.

Speaking at the event, Miss Penny Chow, Brand Manager for Lancome Malaysia, “Lancome’s science and human expertise team can help a woman to attain true beauty by treating undesirable skin conditions”. Also present at the event was, local celebrity Miss Serena C.

Meanwhile, Madam Zhu Wei Ping, age 50 and a Lancome skincare user for 10 years, expressed her gratitude to Anny Wong, Lancome Skincare Master and team leader of Skincare Experts, for providing sound advice on maintaining her skin condition.

One of Lancome loyalist, Junaidah Ladi age 29 and a Corporate Analyst herself said, “advices & skincare tips from Lancome Skincare Expert Yap Wei Leng has been fruitful and i feel very honoured whenever i receive compliments of my skin”.

The team of Lancome Skincare Experts (which were introduced in March this year) comprises seven professionals namely; Anny Wong, Hamisah Abdullah, Ooi Jing Yi, Leong Poh Ee, Yap wei Leng, Winter Tang and Winnie Khoo (all attached to various retail outlets in Klang Valley), were handpicked and groomed by Lancome, with an aim to educate and guide Malaysian women to the path of achieving youthful and beautiful skin.

Reservations on skincare beauty tips and proper usage of Lancome products with guidance from Lancome Skincare Experts, kindly contact : Lancome @ Isetan, KLCC at 03 2382 0281, Lancome @ Sogo, KL at 03 2694 4378, Lancome @ Metrojaya, Mid Valley at 03 2282 5899, Lancome @ Jusco, Mid Valley at 03 2284 0753, Lancome @ Parkson, One Utama at 03 7728 1352.

Shiseido Celebrates Summer Escapade at KLCC Suria

Shiseido, skin and beauty expert, welcomes summer with a sunburst of vibrant colours and life. This summer celebration comprises of a radiant new summer makeup selection, a comprehensive suncare range and an exciting contest for best friends to treasure.

Aptly themed the Shiseido Summer Escapade, Shiseido customers will be able to enjoy the full spectrum of summer experiences at selected shopping malls nationwide starting from 30th April to 6th July.

The contest is open to anyone from the public and five lucky pairs of best friends will win a fun-filled weekend trip to Langkawi to watch beautiful sunset and enjoy party on a private yacht.

Participants need to purchase a Shiseido Summer Escapade voucher which can be used to redeem Shiseido products, a Summer Makeup Makeover for two, a Summer Hairdo Makeover for two, a Summer Photoshoot for two with two A4 sized photographs, and one official Summer Escapade Contest Entry. Vouchers and contest entries are only available at Shiseido Summer Escapade Roadshows.

In conjunction with the Roadshow, Shiseido also unveiled its ANESSA and GLOBAL Suncare (GSC) range that have been exclusively formulated to provide the best protection for body. ANESSA means “hot sand” in Japanese, is a high-performing range of sunscreens, specially formulated to offer optimal UV protection for Asian skin from adverse and irreversible sun damage. ANESSA range contains Hyaluronic Acid, a moisturising gel to protect against anti-dryness and keep the skin supple and well moisturised. It is also fortified with Scutellaria Baicalensis root extract which offers additional skin immunity and moisturising effects.

The Global Suncare (GSC)range that incorporates Dual Sun Protection System, is produced by Shiseido to provide users to have a suncare treatment on their skin as well as protect the users’ skin from harmful UV rays. This unique product combines the stringent standards of UV protection and stabilising skincare factors to ensure that it protects sensitive skin from excessive exposure to UVA and UVB rays, while its key function is to fortify skin from within by hydrating, re-texturing and preventing oxidation and cell damage caused by UV rays.

All GSC products are water-resistant, refined texture, comfortable, and light to wear, resists perspiration, water and sebum as well as retains a lasting wearing effect.