Resorts World Berhad Sponsors RM1 million to Le Tour de Langkawi 2009

This year’s upcoming 14th edition of LeTour de Langkawi 2009, will witness a stiff competition among riders, a high octaned and exchausting climb up to the peak of Genting Highlands, as Resorts World Berhad has made a generous RM1 million contribution in cash to the Le Tour de Langkawi.

Commenced on 9th of January 2009, with the participation of  20 teams from 32 countries, the LeTour de Langkawi cycling competition, will offer national cyclists a night stay at Genting Hotel worth RM1,000 if they were to win any of the seven stages. Speaking at the press conference which was held at the Wisma Genting recently, Tan Sri Alwi Jantan, Executive Director of Resorts World Berhad said,”we believe that our riders are just as capable as other cyclists and if they win any stage of the Tour, we will reward them handsomely”. Resorts World Berhad also sponsoring the King of Mountain red jersey.

Meanwhile, Malaysian rider Low Sea Keong who will be competing in the Tour for the fourth time voiced, “the Genting Highlands stage will be the toughest stage, because of the steep climb and only the expert mountain climbers will be able to overcome it”. Also present the media briefing were, Le Tour de Langkawi 2009 Chief Executive Officer, Datuk Naim Mohamad, Yg Bhg. Dato’ Rosle Jaamat, Mr. Maniam Manikkam, Kay Prakash and another Malaysian rider, Ahmad Haidar Anuwar.

LOTTO Sport Italia Commences its New Partnership with Star 360 in Malaysia

Established in 1973, Lotto Sport Italia, the leading Italian company in sports footwear, clothing and accessories has appointed Star 360 Sendirian Berhad, as its new licensee for Malaysian market.

The official agreement was to allow Star 360 Sendirian Berhad to market Lotto’s branded products throughout Malaysia until 31st December 2013 with a renewal option for a further 5 year term.

Speaking at the press conference which was held at WIP, Bangsar Shopping Centre recently, Mr. Luca Tomat, Business Unit Director Asia Pacific of Lotto Sport Italia, said, “Malaysia is the key strategic market for a soccer specialist brand like Lotto but also a promising country for our expansion ambitions into sport lifestyle”. Related to its partnership with Star 360, Mr. Luca added, “Lotto believes that Star 360’s competence in local market knowledge combined with Lotto’s Italian design and technology will make this venture a very successful one in Malaysia”.

Echoing Mr. Luca’s sentiment, Mr. Udo Eimer, Director of Star 360 Sendirian Berhad, said “we are truly excited to be in partnership with a brand that has a rich heritage in the sports arena. Lotto brand will be marketed to Malaysian consumers by emphasizing its Italian style and quality. Star 360 and Lotto will collaborate together to take the brand to new heights“.

Nike Takes Footballers To The Next Level

Nike kicks off the summer football season with the launch of the new Total 90 Laser II boots and Euro home kits, together with an exciting new TV commercial directed by Guy Ritchie.

The latest evolution of the Total 90 Laser II football boot is engineered to increased the accuracy and power of a player’s shots. Equipped with latest design, materials and construction techniques, the T90 Laser II is worn by players like Chelsea’ Attacking Midfielder Florent Malouda.

In the run-up to one of football’s most anticipated competitions, the Euro 2008, Nike has unveiled new home kits for Croatia, Holland, Portugal and Turkey. The home kit jerseys are made from Nike Dri-Fit, an innovative technology that keeps players drier, cooler and lighter.

According to Alison Lee, Marketing Communications Manager of Nike Malaysia, “Nike is all about the athlete and we are obsessed with helping them to enhance their game and performance to the next level. To get there, they need a combination of skill, physical fitness, mental toughness, emotional strength and , of course, innovative products”.

At the Royal Selangor Club, Bukit Kiara, Nike hosted a friendly 30-minute football game, played between current and former national players ( like Dollah Salleh and Zainal Abidin ), members of the media, and local celebrities ( like Adam C of hitz.fm, Azwin Andy and Joe Flizzow). At this friendly football match, members of the media were given a chance to try the true colours of new T90 Laser II.

The new Nike Football TV commercial directed by Guy Ritchie, is to encourage footballers to “take it to next level“. Some of the world’s best football players, including Cristiano Ronaldo, Ronaldinho, Wayne Rooney ad Ruud Van Nistlerooy, feature in the all-action two-minutes short.

The new T90 Laser II is priced at RM699 and is available at Nike Concept Stores and Al-Ikhsan outlets nationwide. The new Euro home kit jerseys retail at RM259 each and are available in Nike Concept stores.

For more information on Nike products and TV Commercial, visit www.nikefootball.com.my